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Association: Name: International Studies Association URL: http://www.isanet.org
Citation: URL: http://www.allacademic.com/meta/p69939_index.html Direct Link: HTML Code:

Boettcher III, William. and Cobb, Michael. "Echoes of Vietnam?: Body Counts and Public Perceptions of Success and Failure in the War in Iraq" Paper presented at the annual meeting of the International Studies Association, Hilton Hawaiian Village, Honolulu, Hawaii, Mar 05, 2005 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p69939_index.html>

Boettcher III, W. A. and Cobb, M. D. , 2005-03-05 "Echoes of Vietnam?: Body Counts and Public Perceptions of Success and Failure in the War in Iraq" Paper presented at the annual meeting of the International Studies Association, Hilton Hawaiian Village, Honolulu, Hawaii Online <.PDF>. 2009-05-25 from http://www.allacademic.com/meta/p69939_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Learning from the American experience in Vietnam, high-ranking officers in the Pentagon concluded that body count reporting did not provide an accurate measure of success in a counterinsurgency campaign. Indeed, high variability in the accuracy of estimates regarding the total number of insurgents and the number killed in any specific operation limited the reliability and validity of conclusions based on this data. In the recent counterinsurgency campaign in Iraq military leaders initially resisted the release of body count and casualty-ratio data, but in April/May of 2004 the U.S. military (and American media) began to focus on the limited American casualties in specific operations versus the significant number of insurgents killed. This paper examines the extent to which body count frames influence public perceptions regarding the success or failure of U.S. military counterinsurgency operations. An experiment was conducted pitting alternative evaluative frames against one another in order to measure their relative impact. The results demonstrate the influence of framing effects on public perceptions.

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