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Public Knowledge of the Science of Polls:??What Individual Characteristics Determine the Ability to Identify Survey Methodology? |
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Abstract:
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In this paper, I examine some of the individual characteristics of people who are able to identify at least one methodological component of scientific surveys-random sampling. I hope to answer the question of whether there is a difference between those who can identify scientific methodology and those who cannot. My goal here is to fit this study into a broader study of the role of polls and surveys as tools for persuasion. Using Zaller’s (1992) Receive-Accept-Sample (RAS) Model as a theoretical framework, I tested four hypotheses. I estimated a logit model and found support for two of my hypotheses: ideological conservatives are less likely to recognize that a random sample of 1500 to 2000 can accurately reflect the views of the whole nation and individuals who read the newspaper are more likely to recognize this. In fact, I found that very liberal respondents who read the newspaper are 15.2% more likely to identify that a random sample can represent the population than very conservative respondents who watch television news. |
Most Common Document Word Stems:
poll (96), survey (76), opinion (71), sampl (67), news (59), public (55), newspap (54), use (50), random (49), probabl (44), respond (43), televis (39), 1 (32), peopl (32), educ (30), identifi (30), polit (28), ideolog (27), methodolog (27), result (27), variabl (27), |
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Association:
Name: Southwestern Political Science Association
URL: http://www.swpsa.org
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Citation:
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MLA Citation:
| Currin-Percival, Mary. "Public Knowledge of the Science of Polls:??What Individual Characteristics Determine the Ability to Identify Survey Methodology?" Paper presented at the annual meeting of the Southwestern Political Science Association, New Orleans, LA, Fairmont Hotel, Mar 23, 2005 <Not Available>. 2009-05-25 <http://www.allacademic.com/meta/p89009_index.html> |
APA Citation:
| Currin-Percival, M. , 2005-03-23 "Public Knowledge of the Science of Polls:??What Individual Characteristics Determine the Ability to Identify Survey Methodology?" Paper presented at the annual meeting of the Southwestern Political Science Association, New Orleans, LA, Fairmont Hotel Online <.PDF>. 2009-05-25 from http://www.allacademic.com/meta/p89009_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In this paper, I examine some of the individual characteristics of people who are able to identify at least one methodological component of scientific surveys-random sampling. I hope to answer the question of whether there is a difference between those who can identify scientific methodology and those who cannot. My goal here is to fit this study into a broader study of the role of polls and surveys as tools for persuasion. Using Zaller’s (1992) Receive-Accept-Sample (RAS) Model as a theoretical framework, I tested four hypotheses. I estimated a logit model and found support for two of my hypotheses: ideological conservatives are less likely to recognize that a random sample of 1500 to 2000 can accurately reflect the views of the whole nation and individuals who read the newspaper are more likely to recognize this. In fact, I found that very liberal respondents who read the newspaper are 15.2% more likely to identify that a random sample can represent the population than very conservative respondents who watch television news. |
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.PDF |
| Page count: |
25 |
| Word count: |
6572 |
| Text sample: |
| Public Knowledge of the "Science" of Polls: What Individual Characteristics Determine the Ability to Identify Survey Methodology? Mary Currin-Percival University of California Riverside Abstract In this paper I examine some of the individual characteristics of people who are able to identify at least one methodological component of scientific surveys-random sampling. I hope to answer the question of whether there is a difference between those who can identify scientific methodology and those who cannot. My goal here is to fit |
| M. (1991). Public attitudes about news organizations campaign coverage and polls. Polling and presidential election coverage. P. Lavrakas and J. Holley eds. Newbury Park CA: Sage Publications 134-50. Zaller J.R. (1984). Toward a theory of the survey response. Paper presented at annual meeting of the American Political Science Association Washington D.C. Zaller J.R. (1992). The nature and origin of mass opinion. Cambridge: Cambridge University Press. Zaller J. and S. Feldman (1992). A simple theory of the survey response: Answering |
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