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Public Knowledge of the Science of Polls:??What Individual Characteristics Determine the Ability to Identify Survey Methodology?
Unformatted Document Text:  23 J.K. Holley, eds. Newbury Park, CA: Sage Publications, 9-18. Lippmann, W. (1922). Public opinion. New York: Macmillan. Lippmann, W. (1925). The phantom public. New York: Harcourt, Brace. Mosier, N. and A. Ahlgren (1981). Credibility of precision journalism. Journalism Quarterly, 58, 375-81. Key, V.O. (1961). Public opinion and American democracy. New York: Knopf. Mutz, D. C. (1992). Impersonal influence: Effects of representations of public opinion on political attitudes. Political Behavior, 14, 2: 89-122. Mutz, D.C. (1998). Impersonal influence: How perceptions of mass collectives affect political attitudes. Cambridge: Cambridge University Press. O’Neill, H. (1996). Respondent cooperation and industry image survey. A report by the Council for Marketing and Opinion Research. Pew Research Center for the People and the Press 1998a. Conservative opinions not underestimated, but racial hostility missed: Opinion poll experiment reveals. SurveyMethodology. http://people-press.org/reports/display.php3?PageID=590. Pew Research Center for the People and the Press 1998b. Conservative opinions not underestimated, but racial hostility missed: Opinion poll experiment reveals.Introduction and Summary. http://people-press.org/reports/display.php3?ReportID=94. Pew Research Center for the People and the Press 1998c. Conservative opinions not underestimated, but racial hostility missed: Opinion poll experiment reveals.Questionnaire. http://people-press.org/reports/print.php3?PageID=591. Popkin, S. (1994). The reasoning voter: Communication and persuasion in presidential campaign. Chicago: University of Chicago Press. Rippey, J. (1980). Use of polls as a reporting tool. Journalism Quarterly, 57, 4: 642-46. Rokeach, M. (1973). The nature of human values. New York: Free Press. Roper, B.W. (1983). Some things that concern me. Public Opinion Quarterly, 47, 303-09. Salwen, M.B. (1985). The reporting of public opinion polls during presidential years,1968- 1984. Journalism Quarterly, 62, 272-77. Salwen, M.B. (1987). Credibility of newspaper opinion polls: Source, source intent, and precision. Journalism Quarterly, 64, 813-19.

Authors: Currin-Percival, Mary.
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23
J.K. Holley, eds. Newbury Park, CA: Sage Publications, 9-18.
Lippmann, W. (1922). Public opinion. New York: Macmillan.
Lippmann, W. (1925). The phantom public. New York: Harcourt, Brace.
Mosier, N. and A. Ahlgren (1981). Credibility of precision journalism. Journalism Quarterly,
58, 375-81.
Key, V.O. (1961). Public opinion and American democracy. New York: Knopf.
Mutz, D. C. (1992). Impersonal influence: Effects of representations of public opinion on
political attitudes. Political Behavior, 14, 2: 89-122.
Mutz, D.C. (1998). Impersonal influence: How perceptions of mass collectives affect political
attitudes. Cambridge: Cambridge University Press.
O’Neill, H. (1996). Respondent cooperation and industry image survey. A report by the Council
for Marketing and Opinion Research.
Pew Research Center for the People and the Press 1998a. Conservative opinions not
underestimated, but racial hostility missed: Opinion poll experiment reveals. Survey
Methodology. http://people-press.org/reports/display.php3?PageID=590.
Pew Research Center for the People and the Press 1998b. Conservative opinions not
underestimated, but racial hostility missed: Opinion poll experiment reveals.
Introduction and Summary. http://people-press.org/reports/display.php3?ReportID=94.
Pew Research Center for the People and the Press 1998c. Conservative opinions not
underestimated, but racial hostility missed: Opinion poll experiment reveals.
Questionnaire. http://people-press.org/reports/print.php3?PageID=591.
Popkin, S. (1994). The reasoning voter: Communication and persuasion in presidential
campaign. Chicago: University of Chicago Press.
Rippey, J. (1980). Use of polls as a reporting tool. Journalism Quarterly, 57, 4: 642-46.
Rokeach, M. (1973). The nature of human values. New York: Free Press.
Roper, B.W. (1983). Some things that concern me. Public Opinion Quarterly, 47, 303-09.
Salwen, M.B. (1985). The reporting of public opinion polls during presidential years,1968-
1984. Journalism Quarterly, 62, 272-77.
Salwen, M.B. (1987). Credibility of newspaper opinion polls: Source, source intent, and
precision. Journalism Quarterly, 64, 813-19.


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