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Abstract
This research looks at an innovative measure of campaign activity in an analysis of
campaign effects. I use data from the Campaign Finance Analysis Project to identify spending
on advertising and grassroots campaigning in Congressional elections from 1992 to 2002. I also
use data from the Federal Election Commission to identify advertising and grassroots campaign
spending by state political parties over the same time period. With these new measures I test for
turnout and vote choice effects with aggregate and individual level data. I find that candidate
campaigns have important effects at the individual level and in the aggregate while party
campaigns have little impact on turnout or vote choice.
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