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Cascades of News Framing: Wrangling Rhetoric in Schwarzenegger’s “The Indians are Ripping Us Off!”
Unformatted Document Text:  Schwarzenegger’s Cascading Communication 1 Running Head: SCHWARZENEGGER’S CASCADING COMMUNICATION Cascades of News Framing: Wrangling Rhetoric in Schwarzenegger’s “The Indians are ripping us off!” Abstract This study examines how Robert Entman’s “cascading activation model” applies to coverage of Proposition 70, a 2004 California measure seeking to expand tribal casinos. According to Entman, news reporters are more likely to construct issues through elite perspectives and culturally resonant frames; thus, this case tests whether the combination of a cultural announcement (“The Indians are ripping us off!”) uttered by an elite (Governor Arnold Schwarenegger) during an event (the election), results in critical counter-frames or frames that defer to elite power. Findings display variants that allow Entman’s model to stand as an exploration of how governmental hegemony over information shapes discourse which affects individual perceptions and social change. The fact that public opinion polls were pulled to the side of the Governor each time he criticized Proposition 70 speaks to the power of political contexts, as well as the foresight of the administrators who know how to employ them. Submitted to Political Communication Interest Group International Communication Association Conference October 29, 2005 Cascades of News Framing:

Authors: Van Leuven, Nancy.
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Schwarzenegger’s Cascading Communication 1
Running Head: SCHWARZENEGGER’S CASCADING COMMUNICATION
Cascades of News Framing:
Wrangling Rhetoric in Schwarzenegger’s “The Indians are ripping us off!”
Abstract
This study examines how Robert Entman’s “cascading activation model” applies to
coverage of Proposition 70, a 2004 California measure seeking to expand tribal casinos.
According to Entman, news reporters are more likely to construct issues through elite
perspectives and culturally resonant frames; thus, this case tests whether the combination
of a cultural announcement (“The Indians are ripping us off!”) uttered by an elite
(Governor Arnold Schwarenegger) during an event (the election), results in critical
counter-frames or frames that defer to elite power. Findings display variants that allow
Entman’s model to stand as an exploration of how governmental hegemony over
information shapes discourse which affects individual perceptions and social change.
The fact that public opinion polls were pulled to the side of the Governor each time he
criticized Proposition 70 speaks to the power of political contexts, as well as the foresight
of the administrators who know how to employ them.
Submitted to
Political Communication Interest Group
International Communication Association Conference
October 29, 2005
Cascades of News Framing:


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