Author's Keywords: International women's magazines, transnational advertising, South Korea	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p92072_index.html Direct Link: HTML Code:

Oh, Hyun Sook. and Frith, Katherine. "International Women's Magazines and Transnational Advertising in South Korea" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2011-03-14 <http://www.allacademic.com/meta/p92072_index.html>

Oh, H. and Frith, K. , 2006-06-16 "International Women's Magazines and Transnational Advertising in South Korea" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2011-03-14 from http://www.allacademic.com/meta/p92072_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Since the first Korean edition of Elle entered the Korean market in 1992, international women’s magazines have continuously increased. The rapid expansion of international women’s magazines in Korea is closely related to the growth of the transnational advertisers which have high interest in affluent middle-class consumers in Korea. With this in mind, this study examines the expansion process of international women’s magazines in Korea and their influence on Korean local women’s magazines, by paying attention to the role of transnational advertising in the process. A content analysis was used for this research. To examine how international women’s magazines are closely related to transnational advertising, this study compared advertisements of international women’s magazines with those of local Korean local women’s magazines. Based on the circulation figure and popularity, two Korean editions of international women’s magazines, Elle and Vogue, and two local Korean women’s magazines, Yeosung Joongang and Women Sense, were selected. Thus, total four magazines, issued on March or April 2004, were analyzed. The results imply that international women’s magazines are more commercialized than local women’s magazines and they play an important role to disseminate the standardized and Westernized transnational advertising.

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Globalization and Localization in the Production Process of International Women's Magazines in Korea