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Determinants of External Search in Online Purchase: Consumers' Information Search Patterns in Marketing Communication
Unformatted Document Text:  Determinants of consumer’s information search Determinants of external search in online purchase - Consumers’ information search patterns in marketing communication Youngwon Lee Doctoral Candidate College of Communication Florida State University Youngwon LeeDoctoral CandidateDepartment of CommunicationCollege of CommunicationFlorida State University ## email not listed ## (850) 228-9955 Abstract 1

Authors: Lee, Youngwon.
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Determinants of consumer’s information search
Determinants of external search in online purchase
-
Consumers’ information search patterns in marketing communication
Youngwon Lee
Doctoral Candidate
College of Communication
Florida State University
Youngwon Lee
Doctoral Candidate
Department of Communication
College of Communication
Florida State University
(850) 228-9955
Abstract
1


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