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A Network Perspective of Communication Capital and New Venture Creation in Organizations
Unformatted Document Text:  where needed, act to clarify and assure accuracy is important to being highly confident about the truth value and internal validity of the field data. The consistency, reliability, and dependability of the field data are high because multiple sources and methods were used to access similar data. Reviews of documents and printed reports were used, for example, to corroborate and cross-check reports from interviewees. In such uses, multiple, different methods for collecting field data became congruent and complementary. The rich details of data included in the study increase the potential of genuine interest and applicability in both research practices. Data Analysis The data analysis focused on developing and understanding the respondents’ ideological positions with respect to communicating knowledge and knowing in order to create new venture. The analysis did not search out their meanings at different points in time but rather sought to interpret the stories told by respondents concerning their networking affinity. Interviews and other company data were collected, coded and analyzed qualitatively to develop interpretations (Martin and Turner, 1986, Eisenhardt, 1989). Iterative data analyses and conceptualizations (Turner, 1986; Burgelman, 1994) allow theory to emerge gradually as a guide for categorization and interpretation (Martin and Turner, 1986; Turner, 1986). A concept card system (Turner, 1986) for identifying and sorting ‘core notions’ in the data was used (for example, key opinions and incidents). Table I shows a sample of the range of coding categories in the respondents’ own words. This was a preliminary process of identifying core concepts in the field data. The number of cards increased continuously as new elements was added. A card system facilitates data classification and subsequent orderly extraction of concepts. During such continuing reviews, it became apparent that the successful networking process essentially rested on actors constructing and communicating new and previously accumulated knowledge. The focus of data analysis essentially was on insights about the communication capital behind the process that made privatization successful. Table I. Communicating Privatisation: Sample Quotations from the Research Site SOURCE QUOTATION Manager (MAG-I-10), 1992 “For the first time I realized that we are becoming private. We have to communicate this massage to others”: Manager- (MAG-I-12), 1992 “I never thought I would work in this company. I am very proud. We have so much to teach others” 10

Authors: Aggestam, Maria.
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where needed, act to clarify and assure accuracy is important to being highly
confident about the truth value and internal validity of the field data. The
consistency, reliability, and dependability of the field data are high because
multiple sources and methods were used to access similar data. Reviews of
documents and printed reports were used, for example, to corroborate and
cross-check reports from interviewees. In such uses, multiple, different
methods for collecting field data became congruent and complementary. The
rich details of data included in the study increase the potential of genuine
interest and applicability in both research practices.
Data Analysis
The data analysis focused on developing and understanding the respondents’
ideological positions with respect to communicating knowledge and knowing in
order to create new venture. The analysis did not search out their meanings at
different points in time but rather sought to interpret the stories told by
respondents concerning their networking affinity. Interviews and other
company data were collected, coded and analyzed qualitatively to develop
interpretations (Martin and Turner, 1986, Eisenhardt, 1989). Iterative data
analyses and conceptualizations (Turner, 1986; Burgelman, 1994) allow theory
to emerge gradually as a guide for categorization and interpretation (Martin and
Turner, 1986; Turner, 1986). A concept card system (Turner, 1986) for
identifying and sorting ‘core notions’ in the data was used (for example, key
opinions and incidents). Table I shows a sample of the range of coding
categories in the respondents’ own words. This was a preliminary process of
identifying core concepts in the field data. The number of cards increased
continuously as new elements was added. A card system facilitates data
classification and subsequent orderly extraction of concepts. During such
continuing reviews, it became apparent that the successful networking process
essentially rested on actors constructing and communicating new and
previously accumulated knowledge. The focus of data analysis essentially was
on insights about the communication capital behind the process that made
privatization successful.
Table I. Communicating Privatisation:
Sample Quotations from the Research Site
SOURCE
QUOTATION
Manager (MAG-I-10), 1992
“For the first time I realized that we are
becoming private. We have to communicate
this massage to others”:
Manager- (MAG-I-12), 1992
“I never thought I would work in this
company. I am very proud. We have so much
to teach others”
10


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