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Just Laugh! You Don't Need to Remember: The Effects of Entertainment Media on Political Information Acquisition and Information Processing in Political Judgment

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Abstract:

This study investigates whether different types of media (i.e., news vs. entertainment media) produced different patterns of political information acquisition and of information processing (i.e., memory- vs. on-line-based information processing) in making a political judgment (i.e., evaluation of a political actor). With the adult sample (18-64), the study adopts an experimental design utilizing 20 minute collections of real news and entertainment programs (the Daily Show with Jon Stewart) dealing with the Supreme Court Justice and Chief Justice nomination process (plus a baseline group exposed to science documentaries).The results indicated that entertainment media are less effective in acquiring factual information, particularly holding issue and procedure knowledge. The study, for the first time, reveals that entertainment media facilitates on-line-based political information processing whereas news media promotes memory-based political information processing. The implications for the theoretical development of the impact of entertainment media and for citizen competency in the changes of political information environment are discussed.

Most Common Document Word Stems:

media (255), inform (238), polit (221), entertain (151), news (104), process (83), studi (67), differ (62), line (60), exposur (56), condit (47), type (45), effect (42), on-lin (42), knowledg (42), evalu (41), talli (37), acquir (37), base (37), recal (36), acquisit (31),

Author's Keywords:

Entertainment media, news media, political information acquisition, political information processing, memory-based information processing, on-line-based information processing, political judgment
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Name: International Communication Association
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MLA Citation:

Kim, Young Mie. and Vishak, John. "Just Laugh! You Don't Need to Remember: The Effects of Entertainment Media on Political Information Acquisition and Information Processing in Political Judgment" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, <Not Available>. 2013-12-17 <http://citation.allacademic.com/meta/p93102_index.html>

APA Citation:

Kim, Y. and Vishak, J. "Just Laugh! You Don't Need to Remember: The Effects of Entertainment Media on Political Information Acquisition and Information Processing in Political Judgment" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <APPLICATION/PDF>. 2013-12-17 from http://citation.allacademic.com/meta/p93102_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study investigates whether different types of media (i.e., news vs. entertainment media) produced different patterns of political information acquisition and of information processing (i.e., memory- vs. on-line-based information processing) in making a political judgment (i.e., evaluation of a political actor). With the adult sample (18-64), the study adopts an experimental design utilizing 20 minute collections of real news and entertainment programs (the Daily Show with Jon Stewart) dealing with the Supreme Court Justice and Chief Justice nomination process (plus a baseline group exposed to science documentaries).The results indicated that entertainment media are less effective in acquiring factual information, particularly holding issue and procedure knowledge. The study, for the first time, reveals that entertainment media facilitates on-line-based political information processing whereas news media promotes memory-based political information processing. The implications for the theoretical development of the impact of entertainment media and for citizen competency in the changes of political information environment are discussed.

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