Citation

Avatar Color and Social Identity Effects On Attitudes and Group Dynamics in Online Video Games

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

This study investigates if, and how, visual cues in the form of color can affect online group interactions. An examination of the responses of 51 participants assigned to one of four conditions (black avatar and personal identity, black avatar and group identity, white avatar and personal identity, and white avatar and group identity) revealed that cues from avatar color do indeed affect attitudes, behaviors, and communication patterns, and that these effects can be modified by social identity. Results are discussed with respect to SIDE theory and behavioral intention.

Most Common Document Word Stems:

avatar (127), particip (98), ident (95), group (79), black (70), social (63), discuss (42), white (40), use (39), behavior (39), uniform (36), effect (34), individu (34), punish (33), offend (33), lame (32), sever (31), game (28), player (27), m (25), attitud (25),

Author's Keywords:

video games, computer mediated communication, visual identification, social identity, deindividuation, attitudes
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p93133_index.html
Direct Link:
HTML Code:

MLA Citation:

Merola, Nicholas., Pena, Jorge. and Hancock, Jeff. "Avatar Color and Social Identity Effects On Attitudes and Group Dynamics in Online Video Games" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 <Not Available>. 2013-12-17 <http://citation.allacademic.com/meta/p93133_index.html>

APA Citation:

Merola, N. A., Pena, J. F. and Hancock, J. , 2006-06-16 "Avatar Color and Social Identity Effects On Attitudes and Group Dynamics in Online Video Games" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany Online <PDF>. 2013-12-17 from http://citation.allacademic.com/meta/p93133_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study investigates if, and how, visual cues in the form of color can affect online group interactions. An examination of the responses of 51 participants assigned to one of four conditions (black avatar and personal identity, black avatar and group identity, white avatar and personal identity, and white avatar and group identity) revealed that cues from avatar color do indeed affect attitudes, behaviors, and communication patterns, and that these effects can be modified by social identity. Results are discussed with respect to SIDE theory and behavioral intention.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available Access Fee All Academic Inc.


Similar Titles:
When the Mask Governs the Mind: Effects of Social Category Representation on Task Performance and Motivation in Avatar-Represented Virtual Groups

Effects of Black’s Strength of Ethnic Identity on Consumer Attitudes: A Multiple-Group Model Approach

Priming or Proteus Effect?: Re-Examining the Effects of Avatar Race on In-Game Behavior and Postplay Aggressive Cognition and Affect in Video Games


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.