Citation

Information Flow and Leadership Challenges: A Global Study on Effective Responsive Strategies in Public Relations Practice

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Abstract:

How to effectively manage information flow continues presenting challenges for public relations practice, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. To echo this emerging global trend and identify effective responsive strategies, this study explores public relations practitioners’ perceptions on the impact of information flow and digital revolution on their practice by using the global survey data collected from five country clusters. ANOVA analyses and hierarchical regression models were used to identify the heterogeneity across clustered groups. Results identified the overall patterns of responsive strategies that have been widely adopted by public relations practitioners globally. Practical implications are discussed.
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Association:
Name: ICA's 66th Annual Conference
URL:
http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p1102028_index.html
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MLA Citation:

Meng, Juan., Cacciatore, Michael. and Berger, Bruce. "Information Flow and Leadership Challenges: A Global Study on Effective Responsive Strategies in Public Relations Practice" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 <Not Available>. 2016-12-09 <http://citation.allacademic.com/meta/p1102028_index.html>

APA Citation:

Meng, J. , Cacciatore, M. and Berger, B. K. , 2016-06-09 "Information Flow and Leadership Challenges: A Global Study on Effective Responsive Strategies in Public Relations Practice" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan Online <APPLICATION/PDF>. 2016-12-09 from http://citation.allacademic.com/meta/p1102028_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: How to effectively manage information flow continues presenting challenges for public relations practice, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. To echo this emerging global trend and identify effective responsive strategies, this study explores public relations practitioners’ perceptions on the impact of information flow and digital revolution on their practice by using the global survey data collected from five country clusters. ANOVA analyses and hierarchical regression models were used to identify the heterogeneity across clustered groups. Results identified the overall patterns of responsive strategies that have been widely adopted by public relations practitioners globally. Practical implications are discussed.


Similar Titles:
Knowledge Flows and the Use of Internet-Related Information Technologies in Public Sector Organizations: A Comparative Case Study

How Intercultural Communication Theory Informs Global Public Relations Practice


 
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