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Robots as New Media: A Cross-Cultural Examination of Social and Cognitive Responses to Robotic and On-Screen Agents
Unformatted Document Text:  10 0 5 10 15 20 25 US participants Japanese participants 2D on-screen agent 3D robot agent Figure 4. Surveillance rating by Embodiment and Nationality Credibility The ANOVA produced a significant main effect of Nationality, (F(1, 68)=66.09, p<.001) on Source Credibility (see Figure 5). Source Credibility ratings were higher for the US participants (M=69.60, s.d.=6.7) than the Japanese participants (M=59.76, s.d.=3.1) across all 5 dimensions of Sociability, Extroversion, Competence, Composure, and Character. We found no significant main effects of Embodiment on Source Credibility. 0 2 4 6 8 10 12 14 16 US participants Japanese participants 2D on-screen agent 3D robot agent Figure 5. Source credibility by Embodiment and Nationality Recognition Memory A significant main effect of Nationality was found on the recognition memory test (F(1, 68)=5.82, p < .05). US participants remembered more information from the interaction (M=19.75, s.d.=.37) than Japanese participants (M=18.50, s.d.=.37). This

Authors: Shinozawa, Kazuhiko., Reeves, Byron., Wise, Kevin., Lim, Sohye., Maldonado, Heidy. and Naya, Futoshi.
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background image
10
0
5
10
15
20
25
US participants
Japanese participants
2D on-screen agent
3D robot agent
Figure 4. Surveillance rating by Embodiment and Nationality

Credibility
The ANOVA produced a significant main effect of Nationality, (F(1, 68)=66.09,
p<.001) on Source Credibility (see Figure 5). Source Credibility ratings were higher for
the US participants (M=69.60, s.d.=6.7) than the Japanese participants (M=59.76,
s.d.=3.1) across all 5 dimensions of Sociability, Extroversion, Competence, Composure,
and Character. We found no significant main effects of Embodiment on Source
Credibility.
0
2
4
6
8
10
12
14
16
US participants
Japanese participants
2D on-screen agent
3D robot agent
Figure 5. Source credibility by Embodiment and Nationality
Recognition Memory
A significant main effect of Nationality was found on the recognition memory test
(F(1, 68)=5.82, p < .05). US participants remembered more information from the
interaction (M=19.75, s.d.=.37) than Japanese participants (M=18.50, s.d.=.37). This


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