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Gender Patterns and Smoking Susceptibility among Adolescents Who View Actors Smoking
Unformatted Document Text:  Actors and smoking susceptibility, p. 12 (1996) indicated that adolescents who have participated in tobacco promotions were 2.77 times more likely to be susceptible. Feighery, et al.(1998) found that youth who own one or more cigarette promotional items were 2.35 times more likely to be susceptible. Most recently, Kaufman, et al. (2002) reported that never smoker adolescents who owned or would wear tobacco industry promotional items such as caps, t-shirts, etc. were 2.22 times more likely to be susceptible to smoking. The above discussion of smoking among adolescents has indicated that there are a number of demographic factors, including sex and age, that predict susceptibility to smoking and eventual uptake. Risk factors have included having friends and or household members who smoke and receptivity to tobacco promotions. Other, less well documented, risks factors have included adolescents’ exposure to media images of smoking. Purpose and Hypotheses This study examined whether viewing actors smoking was associated with adolescents’ susceptibility to smoking and whether this association was stronger for females than for males. A key concern was the extent to which this relationship was evident after demographic predictors and traditional risks factors of susceptibility were controlled. Based on social cognitive theory (Bandura, 2002) and on previous research indicating that there may be a relationship between tobacco depictions on-screen and smoking uptake (Distefan, et al., 1999; Pechman & Shih, 1999; Tickle et al., 2001), the following hypothesis was tested: H1: Controlling for traditional demographic and risk factors predicting susceptibility, adolescents who have never smoked but who regularly see actors smoking on television or in movies will be more susceptible to becoming smokers.

Authors: Arpan, Laura., Heald, Gary. and Visser, Muriel.
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Actors and smoking susceptibility, p. 12
(1996) indicated that adolescents who have participated in tobacco promotions were 2.77
times more likely to be susceptible. Feighery, et al.(1998) found that youth who own one
or more cigarette promotional items were 2.35 times more likely to be susceptible. Most
recently, Kaufman, et al. (2002) reported that never smoker adolescents who owned or
would wear tobacco industry promotional items such as caps, t-shirts, etc. were 2.22
times more likely to be susceptible to smoking.
The above discussion of smoking among adolescents has indicated that there are a
number of demographic factors, including sex and age, that predict susceptibility to
smoking and eventual uptake. Risk factors have included having friends and or
household members who smoke and receptivity to tobacco promotions. Other, less well
documented, risks factors have included adolescents’ exposure to media images of
smoking.
Purpose and Hypotheses
This study examined whether viewing actors smoking was associated with
adolescents’ susceptibility to smoking and whether this association was stronger for
females than for males. A key concern was the extent to which this relationship was
evident after demographic predictors and traditional risks factors of susceptibility were
controlled. Based on social cognitive theory (Bandura, 2002) and on previous research
indicating that there may be a relationship between tobacco depictions on-screen and
smoking uptake (Distefan, et al., 1999; Pechman & Shih, 1999; Tickle et al., 2001), the
following hypothesis was tested:
H1: Controlling for traditional demographic and risk factors predicting
susceptibility, adolescents who have never smoked but who regularly see actors
smoking on television or in movies will be more susceptible to becoming
smokers.


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