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Gender Patterns and Smoking Susceptibility among Adolescents Who View Actors Smoking
Unformatted Document Text:  Actors and smoking susceptibility, p. 17 smoked on television. Nearly 44% reported regularly seeing actors smoke in movies, and 28% indicated seeing actors regularly smoke on television and in movies. Finally, just over 17% of the never smokers indicated they would possibly smoke in the next year, 14% were susceptible to smoking if a best friend were to offer them a cigarette, 7% planned to smoke soon, and between 3 and 4% were susceptible by all three indicators. Table 1 further indicates the comparative distributions for the female and male sub-samples. There were relatively minor differences between the sub-samples. Predicting Susceptibility to Smoking The first hypothesis in this study proposed that, controlling for traditional demographic and risk factors predicting smoking susceptibility, adolescents who had never smoked but who regularly viewed actors smoking on television or in movies would be more susceptible to becoming smokers. Table 2 summarizes the multiple logistic regression analyses for the total sample of never smokers. This model reports adjusted odds ratios for each predictor variable, controlling for the remaining demographic and risk measures. The total sample model is statistically significant [X 2 (11, N = 2,507) = 89.17, p < .001]. In this total sample, youth who had one or more best friends who smoked were 3.62 (p < .001) times more likely to be susceptible, while those with friends and family members were 2.29 (p < .001) times more likely to be susceptible to smoking. Adolescents who owned and would wear tobacco company promotional items were 2.64 (p < .001) times more likely to be susceptible. Finally, the adjusted odds ratios indicated that, after controlling for the other demographic and risk predictors, adolescents who

Authors: Arpan, Laura., Heald, Gary. and Visser, Muriel.
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Actors and smoking susceptibility, p. 17
smoked on television. Nearly 44% reported regularly seeing actors smoke in movies, and
28% indicated seeing actors regularly smoke on television and in movies. Finally, just
over 17% of the never smokers indicated they would possibly smoke in the next year,
14% were susceptible to smoking if a best friend were to offer them a cigarette, 7%
planned to smoke soon, and between 3 and 4% were susceptible by all three indicators.
Table 1 further indicates the comparative distributions for the female and male
sub-samples. There were relatively minor differences between the sub-samples.
Predicting Susceptibility to Smoking
The first hypothesis in this study proposed that, controlling for traditional
demographic and risk factors predicting smoking susceptibility, adolescents who had
never smoked but who regularly viewed actors smoking on television or in movies would
be more susceptible to becoming smokers. Table 2 summarizes the multiple logistic
regression analyses for the total sample of never smokers. This model reports adjusted
odds ratios for each predictor variable, controlling for the remaining demographic and
risk measures. The total sample model is statistically significant [X
2
(11, N = 2,507) =
89.17, p < .001].
In this total sample, youth who had one or more best friends who smoked were
3.62 (p < .001) times more likely to be susceptible, while those with friends and family
members were 2.29 (p < .001) times more likely to be susceptible to smoking.
Adolescents who owned and would wear tobacco company promotional items were 2.64
(p < .001) times more likely to be susceptible. Finally, the adjusted odds ratios indicated
that, after controlling for the other demographic and risk predictors, adolescents who


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