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Gender Patterns and Smoking Susceptibility among Adolescents Who View Actors Smoking
Unformatted Document Text:  Actors and smoking susceptibility, p. 33 Footnotes 1 Such measures include asking participants to recall ads about smoking as well as the brand mentioned in favorite ads (Pierce, Choi, et al 1998), asking participants to list the magazines they regularly read (paired with content analysis of the number of tobacco ads in each magazine) (Botvin et al., 1993), asking adolescents to indicate tobacco ads seen over a six-month period (Botvin et al., 1993), asking participants to report how many anti-tobacco ads have they had seen in last week and to describe those ads (Heald et al., 2001), and asking participants if they had noticed an anti-smoking campaign and in which media they noticed them (Hafstad & Aaro, 1997). 2 For example, researchers in one study (Sargent et al ., 2001) read participants a random sample of 50 movies from pool of 600 and asked participants to indicate which of the listed movies they had seen. Follow-up interviews conducted one week after the initial interview found that participants reported 88% of their original responses correctly. Additionally, authors of the previously described study of magazine consumption and exposure to tobacco ads reported a one-week, test-retest reliability for the advertisement exposure measure of .84 (Botvin et al., 1993).

Authors: Arpan, Laura., Heald, Gary. and Visser, Muriel.
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Actors and smoking susceptibility, p. 33
Footnotes
1
Such measures include asking participants to recall ads about smoking as well as
the brand mentioned in favorite ads (Pierce, Choi, et al 1998), asking participants to list
the magazines they regularly read (paired with content analysis of the number of tobacco
ads in each magazine) (Botvin et al., 1993), asking adolescents to indicate tobacco ads
seen over a six-month period (Botvin et al., 1993), asking participants to report how
many anti-tobacco ads have they had seen in last week and to describe those ads (Heald
et al., 2001), and asking participants if they had noticed an anti-smoking campaign and in
which media they noticed them (Hafstad & Aaro, 1997).
2
For example, researchers in one study (Sargent et al ., 2001) read participants a
random sample of 50 movies from pool of 600 and asked participants to indicate which
of the listed movies they had seen. Follow-up interviews conducted one week after the
initial interview found that participants reported 88% of their original responses correctly.
Additionally, authors of the previously described study of magazine consumption and
exposure to tobacco ads reported a one-week, test-retest reliability for the advertisement
exposure measure of .84 (Botvin et al., 1993).


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