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A Content Analysis of Direct Marketing Emails
Unformatted Document Text:  21 their email service, and their general attitude toward email marketing. Future research on these points might provide insightful and useful reference to marketers and help construct theoretical foundations for future email marketing and strategic communication research. References Azeez, W. (2001). Will viral marketing become an epidemic? New Media Age, May 10, 2001 Cropp F., Fleming K. & Cameron G. (2002). Integrating the Ad and PR Curriculum: A National, Multi-Generational Survey of Journalism School Alums. Paper presented at Annual Conference of International Communication Association. Grein, A., & Gould, S. (1996). Globally integrated marketing communications. Journal of Marketing Communications, 2, 141-158. Jackson, J. (2001). Why all this fuss about E-mail marketing? eMarketer on the Web. http://www.emarketer.com/analysis/e-mail_marketing/20001215_e-mail.html. Kirshnamurthy, S. (2001). A comprehensive analysis of permission marketing. Journal of Computer Mediated Communication , 6(Jan), 2. http://ascusc.org/jcmc/vol6/issue2/krishnamurthy.html . Michel, S. (2001). Viral marketing: kill or cure? New Media Age, May 10, 2001 Michel, S. (2001). Ten tips for good viral marketing. New Media Age, July 5, 2001 Shimp, T. (1990). Promotion Management and Marketing Communications (2 nd Ed.). The Dryden Press, Rinehart and Winston, Inc. Stone, B. (2001). For effective Direct Results. Advertising Age, March 28, 1983, M-32.

Authors: Jin, Yan. and Cameron, Glen.
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21
their email service, and their general attitude toward email marketing. Future research on
these points might provide insightful and useful reference to marketers and help construct
theoretical foundations for future email marketing and strategic communication research.
References
Azeez, W. (2001). Will viral marketing become an epidemic? New Media Age, May 10,
2001
Cropp F., Fleming K. & Cameron G. (2002). Integrating the Ad and PR Curriculum: A
National, Multi-Generational Survey of Journalism School Alums. Paper
presented at Annual Conference of International Communication Association.
Grein, A., & Gould, S. (1996). Globally integrated marketing communications. Journal
of Marketing Communications, 2, 141-158.
Jackson, J. (2001). Why all this fuss about E-mail marketing? eMarketer on the Web.
http://www.emarketer.com/analysis/e-mail_marketing/20001215_e-mail.html.
Kirshnamurthy, S. (2001). A comprehensive analysis of permission marketing. Journal
of Computer Mediated Communication , 6(Jan), 2.
http://ascusc.org/jcmc/vol6/issue2/krishnamurthy.html
.
Michel, S. (2001). Viral marketing: kill or cure? New Media Age, May 10, 2001
Michel, S. (2001). Ten tips for good viral marketing. New Media Age, July 5, 2001
Shimp, T. (1990). Promotion Management and Marketing Communications (2
nd
Ed.).
The Dryden Press, Rinehart and Winston, Inc.
Stone, B. (2001). For effective Direct Results. Advertising Age, March 28, 1983, M-32.


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