25
4. Free trial
(The free trial must be clearly stated; regular free service does not belong
to this category)
5. Others
6. No
incentive
V22. After reading email body, whom do you think the sender is?
1. An
individual
2. A
company
3. An
non-profit
organization
4. Others
V23. Please circle your impression of the expertise of the sender about whatever mentioned
in the email: (High level of professionalism must come with the detailed introduction of the
thing they are trying to promote, as well as instructions of how to understand or how to use
it)
1
2
3
4
5
Non-professional
Professional
V24. Please circle the way the sender is talking to the receiver in the email body: (High level
of personalization must come with either personal tone or the email account owner’s name
being mentioned, or both)
1
2
3
4
5
Non-personal
Personal
V25. Please judge the intention of the email sender
1. Building brand image
2. Building organization-customer relationship
3. Selling
product/service
4. Providing
information
5. Providing
Membership
6. Asking for Donation
7. Others
V26. Is the true/registered name of the email receiver been provided in the email (in either”
subject” or the email body)?
1. Yes
2. No
Convention