All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
Unformatted Document Text:  Breast Cancer Communication Preferences 15 Correlation and Regression Analysis The hypotheses and research questions were analyzed first by examining the zero-order correlations and second by stepwise regression analysis. Table 3 displays the correlation matrix. The first hypothesis stated the more interdependent Hispanic women, the more they prefer face-to-face channels and family/friends as sources for breast health information. The first research question asked “what is the relationship between self-construals and message preferences?”; the second research question asked “what is the relationship between independence and source and channel preferences?” The correlation matrix includes four significant correlations between self-construals and communication preferences. Specifically, interdependence was associated positively with family sources, fear messages, media channels, and face-to-face channels. Thus, the first hypothesis was supported. The answer to the first research question is that the more interdependent a Hispanic woman is, the more she prefers messages that include fear appeals. The answer to the second research question is that there is no relationship between interdependence and communication preferences. The second hypothesis posed that the more Hispanic women identify with their own ethnic group, the more they prefer face-to-face channels and family/friends as sources for breast health information. The third hypothesis predicted that the more Hispanic women identify with the larger U.S. culture, the more they prefer medical experts as sources, logical messages, and media channels for breast health information. There were two significant and positive correlations for assimilation— family sources and fear messages. There were five significant correlations for bicultural—expert sources, encouraging messages, and media channels were positive, while fear messages and no information were negative. There were two significant and positive correlations for traditional (media channels and face-to-face channels). Finally, there were four significant correlations for marginal: expert sources and encouraging messages were negative, while fear messages and no information were

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
first   previous   Page 15 of 31   next   last



background image
Breast Cancer Communication Preferences
15
Correlation and Regression Analysis
The hypotheses and research questions were analyzed first by examining the zero-order
correlations and second by stepwise regression analysis. Table 3 displays the correlation matrix. The
first hypothesis stated the more interdependent Hispanic women, the more they prefer face-to-face
channels and family/friends as sources for breast health information. The first research question asked
“what is the relationship between self-construals and message preferences?”; the second research
question asked “what is the relationship between independence and source and channel preferences?”
The correlation matrix includes four significant correlations between self-construals and
communication preferences. Specifically, interdependence was associated positively with family
sources, fear messages, media channels, and face-to-face channels. Thus, the first hypothesis was
supported. The answer to the first research question is that the more interdependent a Hispanic woman
is, the more she prefers messages that include fear appeals. The answer to the second research question
is that there is no relationship between interdependence and communication preferences.
The second hypothesis posed that the more Hispanic women identify with their own ethnic
group, the more they prefer face-to-face channels and family/friends as sources for breast health
information. The third hypothesis predicted that the more Hispanic women identify with the larger
U.S. culture, the more they prefer medical experts as sources, logical messages, and media channels for
breast health information. There were two significant and positive correlations for assimilation—
family sources and fear messages. There were five significant correlations for bicultural—expert
sources, encouraging messages, and media channels were positive, while fear messages and no
information were negative. There were two significant and positive correlations for traditional (media
channels and face-to-face channels). Finally, there were four significant correlations for marginal:
expert sources and encouraging messages were negative, while fear messages and no information were


Convention
Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 15 of 31   next   last

©2012 All Academic, Inc.