All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
Unformatted Document Text:  Breast Cancer Communication Preferences 17 environmental attributions, F(2,128) = 7.22, p < .001, R 2 = .13. The regression model for fear messages yielded three variables, interdependence, equity attributions, and assimilation, F(3,128) = 16.60, p < .001, R 2 = .26. The regression model for media channels yielded three variables, interdependence, bicultural, and traditional, F(3,125) = 10.88, p < .001, R 2 = .19. The regression model for face-to-face channels yielded one variable, interdependence, F(1,128) = 9.00, p < .001, R 2 = .06. Finally, the regression model for no information yielded four variables, bicultural (-), marginal, equity attributions, and traditional, F(4,126) = 19.18, p < .001, R 2 = .36. Discussion The purpose of this study was to investigate the influence of three subjective cultural factors (self-construals, ethnic identity, and cultural health beliefs) on source, message, and channel preferences for receiving breast health information. There were three main findings of the study. First, subjective cultural variables were significant predictors of communication preferences ranging from 6% to 36% of the variance explained. Second, interdependence was a positive predictor of six communication variables, while bicultural identity was a predictor of four. Third, four clusters of associations were discovered: (a) interdependence and traditional identity were associated positively with media and face-to-face channels, (b) interdependence and assimilation were associated positively with family sources and fear messages, (c) marginal identity and equity attributions were associated positively with fear messages and a desire for no information, and (d) bicultural identity and behavioral-environmental attributions were associated positively with encouraging messages and media channels. We discuss these findings and then note implications and limitations of the research. Subjective Culture and Communication Preferences The results of the stepwise regression analysis demonstrate that subjective culture accounted for a medium to large amount of variance in communication preferences. Specifically, the range was

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
first   previous   Page 17 of 31   next   last



background image
Breast Cancer Communication Preferences
17
environmental attributions, F(2,128) = 7.22, p < .001, R
2
= .13. The regression model for fear
messages yielded three variables, interdependence, equity attributions, and assimilation, F(3,128) =
16.60, p < .001, R
2
= .26. The regression model for media channels yielded three variables,
interdependence, bicultural, and traditional, F(3,125) = 10.88, p < .001, R
2
= .19. The regression model
for face-to-face channels yielded one variable, interdependence, F(1,128) = 9.00, p < .001, R
2
= .06.
Finally, the regression model for no information yielded four variables, bicultural (-), marginal, equity
attributions, and traditional, F(4,126) = 19.18, p < .001, R
2
= .36.
Discussion
The purpose of this study was to investigate the influence of three subjective cultural factors
(self-construals, ethnic identity, and cultural health beliefs) on source, message, and channel
preferences for receiving breast health information. There were three main findings of the study. First,
subjective cultural variables were significant predictors of communication preferences ranging from
6% to 36% of the variance explained. Second, interdependence was a positive predictor of six
communication variables, while bicultural identity was a predictor of four. Third, four clusters of
associations were discovered: (a) interdependence and traditional identity were associated positively
with media and face-to-face channels, (b) interdependence and assimilation were associated positively
with family sources and fear messages, (c) marginal identity and equity attributions were associated
positively with fear messages and a desire for no information, and (d) bicultural identity and
behavioral-environmental attributions were associated positively with encouraging messages and
media channels. We discuss these findings and then note implications and limitations of the research.
Subjective Culture and Communication Preferences
The results of the stepwise regression analysis demonstrate that subjective culture accounted
for a medium to large amount of variance in communication preferences. Specifically, the range was


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 17 of 31   next   last

©2012 All Academic, Inc.