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Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
Unformatted Document Text:  Breast Cancer Communication Preferences 28 Table 2 Primary Factor Loadings, Means, and Standard Deviations of Source, Message, and Channel __________________________________________________________________________________ Item Factor 1 Factor 2 __________________________________________________________________________________ Family Sources 2. I would like to receive breast health information from female family members. .79 .11 3.I would like to receive breast health information from my friends. .84 .09 4. I would like my husband, boyfriend, or relational partner to encourage me to use .61 .42 breast screening practices. 8. I would like to receive breast health information from a community leader .74 .08 such as a religious leader. 9. I would like my husband, boyfriend, or relational partner to talk to me about .56 .38 my breast health concerns. Expert Sources 1. I would like to receive breast health information from knowledgeable .37 .68 women in my community. 5. I would like to receive breast health information from breast cancer survivors. .34 .72 6. I would like high schools to provide breast health information to students. .07 .82 7. I would like to receive breast health information from health care providers -.04 .79 such as a doctor, nurse, or other professional caregivers. Fear Messages 12. I would like to see information on breast cancer that makes women fearful. .73 -.13 13. I would like to see pictures of women who have lost their breasts due to cancer. .72 .20 15. I think breast health information should be presented in a way that scares women .80 .01 about the harms of breast cancer. 16. I would like to see the impact on the family when a woman has died from .69 .19 breast cancer. 17. I think the most effective breast health information is presented by appealing to .59 .21 women’s emotions. 20. I would like to see breast health information presented with a spiritual/religious .58 .25 perspective. Encouraging Messages 10. I would like to hear personal stories about breast health. .29 .74 11. I would like to hear about specific treatment options and screening .06 .85 techniques concerning breast health in simple, direct language. 14. I think breast health information should be presented with statistics or numbers. .31 .57 19. I would like to see breast health information that is encouraging and hopeful. -.07 .81

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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background image
Breast Cancer Communication Preferences
28
Table 2

Primary Factor Loadings, Means, and Standard Deviations of Source, Message, and Channel

__________________________________________________________________________________

Item
Factor
1 Factor
2
__________________________________________________________________________________

Family Sources
2. I would like to receive breast health information from female family members.
.79
.11
3.I would like to receive breast health information from my friends.
.84
.09
4. I would like my husband, boyfriend, or relational partner to encourage me to use
.61
.42
breast screening practices.
8. I would like to receive breast health information from a community leader
.74
.08
such as a religious leader.
9. I would like my husband, boyfriend, or relational partner to talk to me about
.56
.38
my breast health concerns.

Expert Sources
1. I would like to receive breast health information from knowledgeable
.37
.68
women in my community.
5. I would like to receive breast health information from breast cancer survivors.
.34
.72
6. I would like high schools to provide breast health information to students.
.07
.82
7. I would like to receive breast health information from health care providers
-.04
.79
such as a doctor, nurse, or other professional caregivers.

Fear Messages

12. I would like to see information on breast cancer that makes women fearful.
.73
-.13
13. I would like to see pictures of women who have lost their breasts due to cancer.
.72
.20
15. I think breast health information should be presented in a way that scares women
.80
.01
about the harms of breast cancer.
16. I would like to see the impact on the family when a woman has died from
.69
.19
breast cancer.
17. I think the most effective breast health information is presented by appealing to
.59
.21
women’s emotions.
20. I would like to see breast health information presented with a spiritual/religious
.58
.25
perspective.

Encouraging Messages
10. I would like to hear personal stories about breast health.
.29
.74
11. I would like to hear about specific treatment options and screening
.06
.85
techniques concerning breast health in simple, direct language.
14. I think breast health information should be presented with statistics or numbers.
.31
.57
19. I would like to see breast health information that is encouraging and hopeful.
-.07
.81


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