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Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
Unformatted Document Text:  Breast Cancer Communication Preferences 29 Media Channels 21. I would like to receive breast health information by radio. .78 -.01 22. I would like to receive breast health information by the Internet (the web). .75 .30 25. I would like to receive breast health information by the television. .81 .27 26. I would like to receive breast health information by the newspaper. .78 .31 Face-to-Face Channels 27. I would attend a health fair on breast health in the community such as a .09 .79 health fair gathering at a church. 28. I would like to attend a women’s discussion group about breast health. .24 .83 29. I would like to receive breast health information by talking with people .22 .75 in a face-to-face situation. __________________________________________________________________________________

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Communication Preferences
29

Media Channels
21. I would like to receive breast health information by radio.
.78
-.01
22. I would like to receive breast health information by the Internet (the web).
.75
.30
25. I would like to receive breast health information by the television.
.81
.27
26. I would like to receive breast health information by the newspaper.
.78
.31

Face-to-Face Channels
27. I would attend a health fair on breast health in the community such as a
.09
.79
health fair gathering at a church.
28. I would like to attend a women’s discussion group about breast health.
.24
.83
29. I would like to receive breast health information by talking with people
.22
.75
in a face-to-face situation.

__________________________________________________________________________________


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