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Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
Unformatted Document Text:  Breast Cancer Communication Preferences 30 Table 3Correlation Matrix of Subjective Cultural Variable and Source, Message, and Channel Preferences (* p<.05; **p<.01)____________________________________________________________________________________________________________ (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) (13) (14) ____________________________________________________________________________________________________________(1) Interdependence 1.00 (2) Independence .14 1.00 (3) Behav./Environmental -.05 .03 1.00 (4) Equity -.09 -.17 .02 1.00 (5) Assimilation .12 .30** .07 -.05 1.00 (6) Bicultural -.24** -.01 .14 -.25** -.02 1.00 (7) Traditional .34** .22** .03 -.01 .14 -.15 1.00 (8) Marginal .17 -.13 -.01 .19* .12 -.54** -.07 1.00 (9) Expert Sources .10 .12 .17 -.03 .04 .34** .13 -.34** 1.00 (10) Family Sources .32** .12 .09 .10 .19* .03 .15 -.00 .48** 1.00 (11) Encouraging Mess. .16 .13 .20* -.11 .09 .26** .13 -.21* .68** .49** 1.00 (12) Fear Messages .45** .14 .08 .18* .22* -.27** .17 .22* .33** .57** .37** 1.00 (13) Media .32** .03 .17* .01 .00 .18* .24** -.04 .43** .47** .48** .31** 1.00 (14) Face to Face .26** .05 .05 -.01 .06 .03 .17* .03 .45** .45** .47** .37** .48** 1.00 (15) No Information .02 -.11 -.13 .32** -.08 -.50** -.12 .50** -.34** .02 -.34** .28** -.21* -.19* ____________________________________________________________________________________________________________

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Communication Preferences
30
Table 3
Correlation Matrix of Subjective Cultural Variable and Source, Message, and Channel Preferences (* p<.05; **p<.01)
____________________________________________________________________________________________________________
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
(11)
(12)
(13)
(14)
____________________________________________________________________________________________________________
(1) Interdependence
1.00
(2) Independence
.14
1.00
(3) Behav./Environmental
-.05
.03
1.00
(4) Equity
-.09
-.17
.02
1.00
(5) Assimilation
.12
.30** .07
-.05
1.00
(6) Bicultural
-.24** -.01
.14
-.25** -.02
1.00
(7) Traditional
.34** .22** .03
-.01
.14
-.15
1.00
(8) Marginal
.17
-.13
-.01
.19*
.12
-.54** -.07
1.00
(9) Expert Sources
.10
.12
.17
-.03
.04
.34** .13
-.34** 1.00
(10) Family Sources
.32** .12
.09
.10
.19*
.03
.15
-.00
.48** 1.00
(11) Encouraging Mess.
.16
.13
.20*
-.11
.09
.26** .13
-.21*
.68** .49** 1.00
(12) Fear Messages
.45** .14
.08
.18*
.22*
-.27** .17
.22*
.33** .57** .37** 1.00
(13) Media
.32** .03
.17*
.01
.00
.18*
.24** -.04
.43** .47** .48** .31** 1.00
(14) Face to Face
.26** .05
.05
-.01
.06
.03
.17*
.03
.45** .45** .47** .37** .48** 1.00
(15) No Information
.02
-.11
-.13
.32** -.08
-.50** -.12
.50** -.34** .02
-.34** .28** -.21*
-.19*
____________________________________________________________________________________________________________


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