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Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
Unformatted Document Text:  Breast Cancer Communication Channels 31 Table 4 Predictors of Source, Message, and Channel Preferences Communication Preference Predictor B SE B Beta Expert Sources Marginal -.22 .09 -.24* Bicultural .25 .09 .26** Interdependence .30 .13 .20* Family Sources Interdependence .56 .15 .32** Encouraging Messages Bicultural .29 .08 .29** Interdependence .37 .13 .23** Behav.-Environmental .15 .07 .17* Fear Messages Interdependence .77 .13 .45** Equity .31 .10 .23** Assimilation .18 .07 .18* Media Channels Interdependence .63 .16 .34** Bicultural .33 .09 .30** Traditional .18 .09 .18* Face-to-Face Channels Interdependence .46 .15 .26** No Information Bicultural -.30 .08 -.33** Marginal .23 .07 .27** Equity .21 .08 .18* Traditional -.13 .06 -.16* *p<.05, **p<.01

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Communication Channels 31
Table 4

Predictors of Source, Message, and Channel Preferences
Communication Preference Predictor
B
SE B
Beta
Expert
Sources Marginal
-.22
.09
-.24*
Bicultural
.25
.09
.26**
Interdependence
.30
.13
.20*

Family
Sources Interdependence
.56
.15
.32**

Encouraging
Messages Bicultural
.29
.08
.29**
Interdependence
.37
.13
.23**
Behav.-Environmental
.15
.07
.17*

Fear
Messages
Interdependence
.77
.13
.45**
Equity
.31
.10
.23**
Assimilation
.18
.07
.18*

Media
Channels
Interdependence
.63
.16
.34**
Bicultural
.33
.09
.30**
Traditional
.18
.09
.18*

Face-to-Face
Channels Interdependence
.46
.15
.26**

No
Information Bicultural
-.30
.08
-.33**
Marginal
.23
.07
.27**
Equity
.21
.08
.18*
Traditional
-.13
.06
-.16*
*p<.05, **p<.01


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