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Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
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| | Unformatted Document Text:
Breast Cancer Communication Channels 31
Table 4 Predictors of Source, Message, and Channel Preferences
Communication Preference Predictor
B
SE B
Beta
Expert
Sources Marginal
-.22
.09
-.24*
Bicultural
.25
.09
.26**
Interdependence
.30
.13
.20*
Family
Sources Interdependence
.56
.15
.32**
Encouraging
Messages Bicultural
.29
.08
.29**
Interdependence
.37
.13
.23**
Behav.-Environmental
.15
.07
.17*
Fear
Messages
Interdependence
.77
.13
.45**
Equity
.31
.10
.23**
Assimilation
.18
.07
.18*
Media
Channels
Interdependence
.63
.16
.34**
Bicultural
.33
.09
.30**
Traditional
.18
.09
.18*
Face-to-Face
Channels Interdependence
.46
.15
.26**
No
Information Bicultural
-.30
.08
-.33**
Marginal
.23
.07
.27**
Equity
.21
.08
.18*
Traditional
-.13
.06
-.16*
*p<.05, **p<.01
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| | Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John. |
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Breast Cancer Communication Channels 31
Table 4
Predictors of Source, Message, and Channel Preferences
Communication Preference Predictor
B
SE B
Beta
Expert
Sources Marginal
-.22
.09
-.24*
Bicultural
.25
.09
.26**
Interdependence
.30
.13
.20*
Family
Sources Interdependence
.56
.15
.32**
Encouraging
Messages Bicultural
.29
.08
.29**
Interdependence
.37
.13
.23**
Behav.-Environmental
.15
.07
.17*
Fear
Messages
Interdependence
.77
.13
.45**
Equity
.31
.10
.23**
Assimilation
.18
.07
.18*
Media
Channels
Interdependence
.63
.16
.34**
Bicultural
.33
.09
.30**
Traditional
.18
.09
.18*
Face-to-Face
Channels Interdependence
.46
.15
.26**
No
Information Bicultural
-.30
.08
-.33**
Marginal
.23
.07
.27**
Equity
.21
.08
.18*
Traditional
-.13
.06
-.16*
*p<.05, **p<.01
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