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Hispanic Women's Preferences for Breast Health Information: Subjective Cultural Influences on Source, Message, and Channel
Unformatted Document Text:  Breast Cancer Communication Preferences 8 RQ1: What is the relationship between self-construals and message preferences? RQ2: What is the relationship between independence and source and channel preferences? Ethnic identity. Acculturation is the degree to which an individual is assimilated into the mainstream culture (Cuellar, Harris, & Jasso, 1980). Acculturation is an oft-studied variable for breast cancer screening practices. Specifically, some studies have found that the more acculturated a Hispanic women, the more likely she will utilize breast cancer screening, while other studies have found no relationship between screening and acculturation (e.g., Coe et al., 1994; Laws & Mayo, 1998). The lack of significance in some studies is likely due to the limited conceptualization of acculturation in these studies. Several scholars (Berry, Kim, & Boski, 1987; Berry, Kim, Powers, & Bujaki, 1989; Ting-Toomey et al., 2000) explained that acculturation (or ethnic identity) is a multidimensional concept. Acculturation focuses not only on whether one assimilates to his/her host culture, but also the degree to which s/he identifies with the home culture. The two dimensions suggest four types of acculturation: (a) bicultural (identifying with host and home cultures), (b) assimilated (identifying with host culture), (c) separate/traditional (identifying with home culture), and (d) marginal (identifying with neither culture). Acculturation focuses specifically on recent immigrants, while ethnic identity includes people who have lived in a country for a longer period of time. The four-type conceptualization is also relevant for ethnic identity, but the reference groups are the mainstream culture and the ethnic culture (instead of host and home cultures). In the current study, we utilize the concept of ethnic identity as the region in which this study was conducted included Hispanic women who can trace their roots in the U.S. for 400 years, as well as recent immigrants to the U.S. People who identify strongly with their ethnic group, tend to have values and behaviors consistent with the larger ethnic group (Ting-Toomey et al., 2000). Thus, it is likely that Hispanic women who identify strongly with their ethnicity (bicultural and traditional) tend to have

Authors: DeVargas, Felicia., Sanchez, Christina. and Oetzel, John.
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Breast Cancer Communication Preferences
8
RQ1: What is the relationship between self-construals and message preferences?
RQ2: What is the relationship between independence and source and channel preferences?
Ethnic identity. Acculturation is the degree to which an individual is assimilated into the
mainstream culture (Cuellar, Harris, & Jasso, 1980). Acculturation is an oft-studied variable for breast
cancer screening practices. Specifically, some studies have found that the more acculturated a Hispanic
women, the more likely she will utilize breast cancer screening, while other studies have found no
relationship between screening and acculturation (e.g., Coe et al., 1994; Laws & Mayo, 1998). The
lack of significance in some studies is likely due to the limited conceptualization of acculturation in
these studies. Several scholars (Berry, Kim, & Boski, 1987; Berry, Kim, Powers, & Bujaki, 1989;
Ting-Toomey et al., 2000) explained that acculturation (or ethnic identity) is a multidimensional
concept. Acculturation focuses not only on whether one assimilates to his/her host culture, but also the
degree to which s/he identifies with the home culture. The two dimensions suggest four types of
acculturation: (a) bicultural (identifying with host and home cultures), (b) assimilated (identifying with
host culture), (c) separate/traditional (identifying with home culture), and (d) marginal (identifying
with neither culture). Acculturation focuses specifically on recent immigrants, while ethnic identity
includes people who have lived in a country for a longer period of time. The four-type
conceptualization is also relevant for ethnic identity, but the reference groups are the mainstream
culture and the ethnic culture (instead of host and home cultures). In the current study, we utilize the
concept of ethnic identity as the region in which this study was conducted included Hispanic women
who can trace their roots in the U.S. for 400 years, as well as recent immigrants to the U.S.
People who identify strongly with their ethnic group, tend to have values and behaviors
consistent with the larger ethnic group (Ting-Toomey et al., 2000). Thus, it is likely that Hispanic
women who identify strongly with their ethnicity (bicultural and traditional) tend to have


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