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Uses and Gratifications of offline Newspaper and Online News: |
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Abstract:
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This study explored audience motives and uses of online news and printed newspapers. A representative U.S. sample of 387 respondents who read both printed newspapers and online news answered questions used in past uses and gratifications studies. The sets of gratification dimensions for each news medium were the same, lending construct validity to the measures. Findings indicated no differences between offline and online evaluations in the entertainment and interpersonal communication gratification dimensions. However, respondents exhibited greater scanning for online news use and greater skimming for newspaper use. The study conceptualized the ˇ§information learningˇ¨ and ˇ§surveillanceˇ¨ gratifications to reflect a behavior-centric approach to offline and online news use. |
Most Common Document Word Stems:
news (205), onlin (153), gratif (127), use (112), newspap (108), offlin (83), inform (77), media (64), communic (48), audienc (44), studi (40), skim (37), scan (34), entertain (33), research (32), p (29), dimens (27), interperson (27), find (24), televis (24), internet (24), |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Lin, Carolyn., Salwen, Michael. and Abdulla, Rasha. "Uses and Gratifications of offline Newspaper and Online News:" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 <Not Available>. 2009-05-26 <http://www.allacademic.com/meta/p111388_index.html> |
APA Citation:
| Lin, C. A., Salwen, M. and Abdulla, R. , 2003-05-27 "Uses and Gratifications of offline Newspaper and Online News:" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA Online <.PDF>. 2009-05-26 from http://www.allacademic.com/meta/p111388_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This study explored audience motives and uses of online news and printed newspapers. A representative U.S. sample of 387 respondents who read both printed newspapers and online news answered questions used in past uses and gratifications studies. The sets of gratification dimensions for each news medium were the same, lending construct validity to the measures. Findings indicated no differences between offline and online evaluations in the entertainment and interpersonal communication gratification dimensions. However, respondents exhibited greater scanning for online news use and greater skimming for newspaper use. The study conceptualized the ˇ§information learningˇ¨ and ˇ§surveillanceˇ¨ gratifications to reflect a behavior-centric approach to offline and online news use. |
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.PDF |
| Page count: |
29 |
| Word count: |
6803 |
| Text sample: |
| Uses and Gratifications of Offline Newspaper and Online News: New Wine in an Old Bottle? Abstract This study explored audience motives and uses of online news and printed newspapers. A representative U.S. sample of 387 respondents who read both printed newspapers and online news answered questions used in past uses and gratifications studies. The sets of gratification dimensions for each news medium were the same lending construct validity to the measures. Findings indicated no differences between offline and online |
| telephone numbers that could be drawn. We arranged with the company to draw extra numbers for a fee. 3 The questions were: Many newspapers newsmagazines television stations and cable television network stations have online news sites. How many days a week if any do you read Web sites offered by one or more of these news media outlets? Internet service providers such as America Online Netscape or Microsoft Network also have news sites. How many days a week if |
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