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Benefits Communication: Does One-Size-Fit-All?
Unformatted Document Text:  Benefits Communication 11 Respondents were asked to identify the principal activity of their organization, the type of organization (nonprofit, privately-owned, government, publicly-traded, other), the number of full-time employees, and the description of their office location (sole location, local office with other locations, U.S. Headquarters, or Global Headquarters). In general, organizations were involved in manufacturing (14.8%), followed by the construction business (10.3%). Healthcare and professional services (consulting, lawyers) were each indicated by 9.7% of the sample. Most organizations were privately-owned for profit (56%) and publicly-traded for-profit (25%). Sixty-three percent of the organizations had fewer than 500 full-time employees with the single largest group employing 100-249 full-time employees (39%). The largest group of the respondents (42%) reported that they were a local office with headquarters located within the United States. Twenty-three percent indicated that their office was the sole location for the organization, while 18% reported they were the United States headquarters with operations in the U.S. Procedure The paper/pencil questionnaire was accompanied by a letter from the President of the Chamber of Commerce describing the importance of the study and urging "the best person to complete the survey" (indicating the organization’s human resource manager). Prior to mailing the survey, one of the researchers wrote a brief article that was published in the Chamber of Commerce’s newsletter articulating the importance of understanding benefits communication, and therefore, answering the questionnaire they were to receive. The questionnaire addressed several areas of benefits communication. More specifically, it asked about the methods of communicating benefits to employee, online benefits, responsibility for benefits communication, customization of benefits communication, perceived

Authors: Picherit-Duthler, Gaelle. and Freitag, Alan.
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Benefits Communication 11
Respondents were asked to identify the principal activity of their organization, the type of
organization (nonprofit, privately-owned, government, publicly-traded, other), the number of
full-time employees, and the description of their office location (sole location, local office with
other locations, U.S. Headquarters, or Global Headquarters).
In general, organizations were involved in manufacturing (14.8%), followed by the
construction business (10.3%). Healthcare and professional services (consulting, lawyers) were
each indicated by 9.7% of the sample. Most organizations were privately-owned for profit (56%)
and publicly-traded for-profit (25%). Sixty-three percent of the organizations had fewer than 500
full-time employees with the single largest group employing 100-249 full-time employees (39%).
The largest group of the respondents (42%) reported that they were a local office with
headquarters located within the United States. Twenty-three percent indicated that their office
was the sole location for the organization, while 18% reported they were the United States
headquarters with operations in the U.S.
Procedure
The paper/pencil questionnaire was accompanied by a letter from the President of the
Chamber of Commerce describing the importance of the study and urging "the best person to
complete the survey" (indicating the organization’s human resource manager). Prior to mailing
the survey, one of the researchers wrote a brief article that was published in the Chamber of
Commerce’s newsletter articulating the importance of understanding benefits communication,
and therefore, answering the questionnaire they were to receive.
The questionnaire addressed several areas of benefits communication. More specifically,
it asked about the methods of communicating benefits to employee, online benefits,
responsibility for benefits communication, customization of benefits communication, perceived


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