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Benefits Communication: Does One-Size-Fit-All?
Unformatted Document Text:  Benefits Communication 12 value of benefits, effectiveness of Benefits Communication, and employee feedback (see Appendix A for the survey). Results To answer the first research question, organizations were asked about the responsibility for benefits communication. Ninety percent of the organizations reported that benefits communication was a responsibility of Human Resources or Personnel. Only 1% of the organizations indicated that Corporate Communication had this responsibility. An additional 1% reported that the responsibility was shared between the Human Resources and Corporate Communication. Organizations were asked to what extent their Corporate Communication or Public Relations departments were involved in benefits communication. Only 21% of the organizations indicated that these departments were greatly involved. Forty one percent indicated that there was no involvement. The second research question dealt with communication channels and benefits communication. Organizations were asked to select which channels of communication they used for each of the benefits they offered. The choices of the communication channels were printed material, video, online (Intranet/Internet), software (CD or Disk), group training sessions, one- on-one counseling, and wall bulletin board. - Insert Table 1- Overall, as illustrated in Table 1, printed material dominated the way organizations communicate about their benefit options. Face-to-face communication, such as group training and one-on-one counseling, was the second most utilized form of communication except when communicating retirement, investment and savings plans, day care, and elder care benefit

Authors: Picherit-Duthler, Gaelle. and Freitag, Alan.
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Benefits Communication 12
value of benefits, effectiveness of Benefits Communication, and employee feedback (see
Appendix A for the survey).
Results
To answer the first research question, organizations were asked about the responsibility
for benefits communication. Ninety percent of the organizations reported that benefits
communication was a responsibility of Human Resources or Personnel. Only 1% of the
organizations indicated that Corporate Communication had this responsibility. An additional 1%
reported that the responsibility was shared between the Human Resources and Corporate
Communication. Organizations were asked to what extent their Corporate Communication or
Public Relations departments were involved in benefits communication. Only 21% of the
organizations indicated that these departments were greatly involved. Forty one percent
indicated that there was no involvement.
The second research question dealt with communication channels and benefits
communication. Organizations were asked to select which channels of communication they used
for each of the benefits they offered. The choices of the communication channels were printed
material, video, online (Intranet/Internet), software (CD or Disk), group training sessions, one-
on-one counseling, and wall bulletin board.
- Insert Table 1-
Overall, as illustrated in Table 1, printed material dominated the way organizations
communicate about their benefit options. Face-to-face communication, such as group training
and one-on-one counseling, was the second most utilized form of communication except when
communicating retirement, investment and savings plans, day care, and elder care benefit


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