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Benefits Communication: Does One-Size-Fit-All?
Unformatted Document Text:  Benefits Communication 13 options. For these benefits, online communication scored higher than face-to-face communication. Twenty seven percent of the organizations did not provide online access to benefit information. Of these organizations, only 21% said they had firm plans to offer online access to benefits information in the near future. Organizations were also asked what percentage of their employees has access to online benefits information at work. Forty three percent of organizations reported that 75% or more of their employees had online access to benefits information at work. Table 2 reports the online applications offered. Obtaining basic information on benefits option was the most widely reported online service (84% of respondents). Downloading benefit forms followed (63%), with employees’ ability to access and review of personal files (43%) next. - Insert Table 2- More specifically, organizations were asked about the most effective channels of communication for health/medical benefit (measured on a five point scale). As Table 3 indicates, they identified one-on-one counseling ( =4.48) and group training ( =4.50) as being the most effective and bulletin boards ( =3.01) and software ( =2.94) as being the least effective channels of communication. - Insert Table 3- Research question 3 explored whether benefits materials were written to reflect their intended receivers. Organizations were asked how much of the information materials presented to employees were produced by outside vendors of benefits. Fifty four percent of organizations revealed that vendors produced 75% or more of their benefit communication materials. Only 2%

Authors: Picherit-Duthler, Gaelle. and Freitag, Alan.
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Benefits Communication 13
options. For these benefits, online communication scored higher than face-to-face
communication.
Twenty seven percent of the organizations did not provide online access to benefit
information. Of these organizations, only 21% said they had firm plans to offer online access to
benefits information in the near future. Organizations were also asked what percentage of their
employees has access to online benefits information at work. Forty three percent of
organizations reported that 75% or more of their employees had online access to benefits
information at work. Table 2 reports the online applications offered. Obtaining basic
information on benefits option was the most widely reported online service (84% of
respondents). Downloading benefit forms followed (63%), with employees’ ability to access and
review of personal files (43%) next.
- Insert Table 2-
More specifically, organizations were asked about the most effective channels of
communication for health/medical benefit (measured on a five point scale). As Table 3 indicates,
they identified one-on-one counseling ( =4.48) and group training ( =4.50) as being the most
effective and bulletin boards ( =3.01) and software ( =2.94) as being the least effective channels
of communication.
- Insert Table 3-
Research question 3 explored whether benefits materials were written to reflect their
intended receivers. Organizations were asked how much of the information materials presented
to employees were produced by outside vendors of benefits. Fifty four percent of organizations
revealed that vendors produced 75% or more of their benefit communication materials. Only 2%


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