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Benefits Communication: Does One-Size-Fit-All?
Unformatted Document Text:  Benefits Communication 18 Two-way communication has been cited as important for benefits communication (Vernarec, 1997). It is very important for organizations to tune in to employees’ concerns to create a dialogue between employees and the organization. Most organizations had a system in place for feedback regarding benefit options and most felt that employees had the opportunity to ask questions and receive answers. However, a limited number of organizations admitted using the employees’ input to modify benefit options. Thus, even though most organizations reported that they provided adequate means for employee feedback, few of them used the feedback to adapt benefits programs. In sum, survey results show that organizations are still "thinking within the box" with regard to benefits communication. Classical methods of communication, especially vendor- generated printed materials, are the norm; interactive and customized methods of communication are rare. As benefits packages become more important to compete for top-notch employees and the fact that communication is key to benefits satisfaction should entice communication scholars and communication professionals to get involved with benefits communication.

Authors: Picherit-Duthler, Gaelle. and Freitag, Alan.
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Benefits Communication 18
Two-way communication has been cited as important for benefits communication
(Vernarec, 1997). It is very important for organizations to tune in to employees’ concerns to
create a dialogue between employees and the organization. Most organizations had a system in
place for feedback regarding benefit options and most felt that employees had the opportunity to
ask questions and receive answers. However, a limited number of organizations admitted using
the employees’ input to modify benefit options. Thus, even though most organizations reported
that they provided adequate means for employee feedback, few of them used the feedback to
adapt benefits programs.
In sum, survey results show that organizations are still "thinking within the box" with
regard to benefits communication. Classical methods of communication, especially vendor-
generated printed materials, are the norm; interactive and customized methods of communication
are rare. As benefits packages become more important to compete for top-notch employees and
the fact that communication is key to benefits satisfaction should entice communication scholars
and communication professionals to get involved with benefits communication.


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