All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Benefits Communication: Does One-Size-Fit-All?
Unformatted Document Text:  Benefits Communication 8 (Daft & Lengel, 1986), the other perspective would also include the social context of the communication situation (Fulk, Schmitz, & Steinfield, 1990). The Social Influence Model would suggest that certain factors are important to consider when deciding on which channels to use, such as situational factors, task features, media experience, etc. These factors are important when dealing with benefits communication. Driver (1980) was the first researcher to address communication channels with regard to benefits. He compared slide presentations, slide presentations with spouses present, and ongoing benefit communication in a meeting. A benefit slide presentation in a manager’s meeting permitted essentially two-way communication and resulted in a greater amount of knowledge on the part of the employees. He concluded that meetings and slide presentations enhanced the effectiveness of benefit communication in comparison to print media only. Hence, the findings reinforce the fact that two-way, face-to-face communication channel (meeting with employee and slide presentations) lead to greater retention of benefits than traditional one-way communications (booklets, brochures, bulletin boards). Based on the scholarly research cited above, the researchers formulated research questions to guide them throughout the research project: RQ1: What role is being played by communication specialists, such as public relations or corporate communications, in the area of benefits communication? RQ2: What channel or combination of channels is most effective for each category of benefit? RQ3: Are current benefit communication materials written to reflect their intended receivers?

Authors: Picherit-Duthler, Gaelle. and Freitag, Alan.
first   previous   Page 8 of 31   next   last



background image
Benefits Communication 8
(Daft & Lengel, 1986), the other perspective would also include the social context of the
communication situation (Fulk, Schmitz, & Steinfield, 1990). The Social Influence Model
would suggest that certain factors are important to consider when deciding on which channels to
use, such as situational factors, task features, media experience, etc. These factors are important
when dealing with benefits communication.
Driver (1980) was the first researcher to address communication channels with regard to
benefits. He compared slide presentations, slide presentations with spouses present, and ongoing
benefit communication in a meeting. A benefit slide presentation in a manager’s meeting
permitted essentially two-way communication and resulted in a greater amount of knowledge on
the part of the employees. He concluded that meetings and slide presentations enhanced the
effectiveness of benefit communication in comparison to print media only. Hence, the findings
reinforce the fact that two-way, face-to-face communication channel (meeting with employee and
slide presentations) lead to greater retention of benefits than traditional one-way communications
(booklets, brochures, bulletin boards).
Based on the scholarly research cited above, the researchers formulated research
questions to guide them throughout the research project:
RQ1: What role is being played by communication specialists, such as public
relations or corporate communications, in the area of benefits communication?
RQ2: What channel or combination of channels is most effective for each
category of benefit?
RQ3: Are current benefit communication materials written to reflect their
intended receivers?


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 8 of 31   next   last

©2012 All Academic, Inc.