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Benefits Communication: Does One-Size-Fit-All?
Unformatted Document Text:  Benefits Communication 9 RQ 4: Are employees/members genuinely equipped to make appropriate choices regarding benefit options? RQ 5: Are organizations receptive to employee/member input and willing to adjust policies appropriately? Method These research questions predict an ongoing research effort, and this research project used a variety of methodologies to answer these questions. The research project was designed in a multi-phased approach. First, by using the research questions above, the researchers conducted a comprehensive survey of Charlotte-area organizations in order to describe benefits communication approaches. Second, the researchers used focus groups with employees from a large organization. The goal was to determine employees’ level of satisfaction with health and medical benefits communication; their depth of knowledge of benefits options; their perceptions of opportunities for two-way communication on the issue; their preferences for certain communication channels; risk factors for information overload; and decision-making factors and processes. Third, all employees from that organization answered an on-line survey addressing issues derived from the research questions. In addition, questions were included based on the analysis of focus group results. This survey also helped identify demographic and psychographic factors which may affect health and medical benefits communication, message reception, processing and understanding.

Authors: Picherit-Duthler, Gaelle. and Freitag, Alan.
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Benefits Communication 9
RQ 4: Are employees/members genuinely equipped to make appropriate choices
regarding benefit options?
RQ 5: Are organizations receptive to employee/member input and willing to
adjust policies appropriately?
Method
These research questions predict an ongoing research effort, and this research project
used a variety of methodologies to answer these questions. The research project was designed in
a multi-phased approach. First, by using the research questions above, the researchers conducted
a comprehensive survey of Charlotte-area organizations in order to describe benefits
communication approaches.
Second, the researchers used focus groups with employees from a large organization. The
goal was to determine employees’ level of satisfaction with health and medical benefits
communication; their depth of knowledge of benefits options; their perceptions of opportunities
for two-way communication on the issue; their preferences for certain communication channels;
risk factors for information overload; and decision-making factors and processes.
Third, all employees from that organization answered an on-line survey
addressing issues derived from the research questions. In addition, questions were
included based on the analysis of focus group results. This survey also helped identify
demographic and psychographic factors which may affect health and medical benefits
communication, message reception, processing and understanding.


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