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Uses and Gratifications of offline Newspaper and Online News:
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Uses and Gratifications of Offline Newspaper and Online News:
New Wine in an Old Bottle?
Abstract
This study explored audience motives and uses of online news and printed newspapers. A representative U.S. sample of 387 respondents who read both printed newspapers and online news answered questions used in past uses and gratifications studies. The sets of gratification dimensions for each news medium were the same, lending construct validity to the measures. Findings indicated no differences between offline and online evaluations in the entertainment and interpersonal communication gratification dimensions. However, respondents exhibited greater scanning for online news use and greater skimming for newspaper use. The study conceptualized the “information learning” and “surveillance” gratifications to reflect a behavior-centric approach to offline and online news use.
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| | Authors: Lin, Carolyn., Salwen, Michael. and Abdulla, Rasha. |
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Uses and Gratifications of Offline Newspaper and Online News:
New Wine in an Old Bottle?
Abstract
This study explored audience motives and uses of online news and printed
newspapers. A representative U.S. sample of 387 respondents who read both
printed newspapers and online news answered questions used in past uses and
gratifications studies. The sets of gratification dimensions for each news medium
were the same, lending construct validity to the measures. Findings indicated no
differences between offline and online evaluations in the entertainment and
interpersonal communication gratification dimensions. However, respondents
exhibited greater scanning for online news use and greater skimming for
newspaper use. The study conceptualized the “information learning” and
“surveillance” gratifications to reflect a behavior-centric approach to offline and
online news use.
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