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Ethics of Target Marketing: Process, Product or Target?
Unformatted Document Text:  24 unethical, it provides little concrete guidance for the ethical decision-making. Through examining classical and modern philosophy, such as Mill’s situational ethics and Rawl’s veil of ignorance, and research on public relations and advertising ethics models, greater guidance will be obtained. The results will build on the present paper’s ethical analysis of the process, product and target by providing concrete guidelines for ethical decision making. References

Authors: Fisher, Brooke A..
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24
unethical, it provides little concrete guidance for the ethical decision-making. Through
examining classical and modern philosophy, such as Mill’s situational ethics and Rawl’s
veil of ignorance, and research on public relations and advertising ethics models, greater
guidance will be obtained. The results will build on the present paper’s ethical analysis
of the process, product and target by providing concrete guidelines for ethical decision
making.
References


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