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Ethics of Target Marketing: Process, Product or Target?
Unformatted Document Text:  25 Alaniz, Maria Luisa. (1998). Alcohol Availability and Targeted Advertising in Racial/Ethnic Minority Communities. Alcohol Health and Research World, 22(4): 286-289. Atkin, Charles, John Hocking and Marin Block (1984). Teenage Drinking: Does Advertising Make a Difference? Journal of Communication, Spring: 157-167. Atkin, Charles, Kimberly Neuendorf, and Steven McDermott (1983). The Role of Alcohol Advertising in Excessive and Hazerdous Drinking. Journal of Drug Education. 13: 313-326. Berkman, Harold W. and Christopher Gilson. (1987). Advertising: Concepts and Strategies. New York: Random House. Calfee, John E. and Carl Scheraga. (1994). The Influence of Advertising on Alcohol Consumption: A Literature Review and An Econometric Analysis of Four European Nations. International Journal of Advertising, 13: 287-310. Caywood, Clarke L. (1997). The Handbook of Strategic Public Relations and Integrated Communications. New York: McGraw-Hill. Cumings, K.M., C.P. Morely, J.K Horan, C. Steger and N-R Leavell. (2002). Marketing to America’s Youth: Evidence from Corporate Documents. Tobacco Control, 11:5-17. Cui, Geng. (2000). Advertising of Alcoholic Beverages in African-American and Women’s Magazines: Implication for Health Communication. The Howard Journal of Communications, 11: 279-293. Davis, Ronald M. (1987). Current Trends in Cigarette Advertising and Marketing. The New England Journal of Medicine, 316(12): 725-732. Dunn, S. Watson and Arnold M. Barban. (1986). Advertising: Its Role in Modern Marketing. New York: The Dryden Press. Fischer, P.M., Schwartz, M.P., Richards, J.W., Godlstein, A.O., and Rojas, T.H. (1991). “Brand Logo Recognition by Children Aged 3 to 6 Years, JAMA 266: 3145-48. Franke, George and Gary Wilcox. (1987) Alcoholic Beverage Advertising and Consumption in the United States. Journal of Advertising, 16(3), 22-30. Franklyn, J. (1987). Liquor, Wine and Beer Marketing: Black Consumers Bolster Cognac’s Market Share. Advertising Age, 58(7), 10-11.

Authors: Fisher, Brooke A..
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25
Alaniz, Maria Luisa. (1998). Alcohol Availability and Targeted Advertising in
Racial/Ethnic Minority Communities. Alcohol Health and Research World, 22(4):
286-289.

Atkin, Charles, John Hocking and Marin Block (1984). Teenage Drinking: Does
Advertising Make a Difference? Journal of Communication, Spring: 157-167.

Atkin, Charles, Kimberly Neuendorf, and Steven McDermott (1983). The Role of
Alcohol Advertising in Excessive and Hazerdous Drinking. Journal of Drug
Education
. 13: 313-326.

Berkman, Harold W. and Christopher Gilson. (1987). Advertising: Concepts and
Strategies. New York: Random House.

Calfee, John E. and Carl Scheraga. (1994). The Influence of Advertising on Alcohol
Consumption: A Literature Review and An Econometric Analysis of Four
European Nations. International Journal of Advertising, 13: 287-310.

Caywood, Clarke L. (1997). The Handbook of Strategic Public Relations and Integrated
Communications. New York: McGraw-Hill.

Cumings, K.M., C.P. Morely, J.K Horan, C. Steger and N-R Leavell. (2002). Marketing
to America’s Youth: Evidence from Corporate Documents. Tobacco Control, 11:
5-17.

Cui, Geng. (2000). Advertising of Alcoholic Beverages in African-American and
Women’s Magazines: Implication for Health Communication. The Howard
Journal of Communications
, 11: 279-293.

Davis, Ronald M. (1987). Current Trends in Cigarette Advertising and Marketing. The
New England Journal of Medicine, 316(12): 725-732.

Dunn, S. Watson and Arnold M. Barban. (1986). Advertising: Its Role in Modern
Marketing. New York: The Dryden Press.

Fischer, P.M., Schwartz, M.P., Richards, J.W., Godlstein, A.O., and Rojas, T.H. (1991).
“Brand Logo Recognition by Children Aged 3 to 6 Years, JAMA 266: 3145-48.

Franke, George and Gary Wilcox. (1987) Alcoholic Beverage Advertising and
Consumption in the United States. Journal of Advertising, 16(3), 22-30.

Franklyn, J. (1987). Liquor, Wine and Beer Marketing: Black Consumers Bolster
Cognac’s Market Share. Advertising Age, 58(7), 10-11.


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