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Ethics of Target Marketing: Process, Product or Target?
Unformatted Document Text:  26 Gittelsohn, J., L.K. McCormick, P.Allen, M. Grieser, M. Crawford and S. Davis. (1999). Inter-Ethnic Differences in Youth Tobacco Language and Cigarette Brand Preferences. Ethnicity and Health, 4(4): 285-303. Grube, J.W. and L.Wallack. (1994). Television and Beer Advertising and Drinking: Knowledge, Beliefs, and Intentions Among Schoolchildren. American Journal of Public Health, 84(2): 254-259. Grunig, James E. and Todd Hunt. (1997). Managing Public Relations, 2 nd ed. New York: Holt, Rinehardt and Winston. Hunt, Shelby D. (1983). General Theories and the Fundamental Explanada of Marketing. Journal of Marketing, Fall: 9-17. Katz, S.K. and A.M. Lavack. (2002). Tobacco Related Bar Promotions: Insights from Tobacco Industry Documents. Tobacco Control, 11: 92-101. Kohn, P.M., R.G. Smart, A.C. Ogborne. (1984) Effects of Two Kinds of Alcohol Advertising on Subsequent Consumption. Journal of Advertising, 13(1), 34-4-0. Kotler, Philip. (1983). Principles of Marketing, 2 nd edition. New Jersey: Prentice-Hall. McDaniel, Carl JR. and William R. Darden. (1987). Marketing. Boston: Allyn and Bacon, Inc. McMahon, E.T. and P.A. Taylor (1990). Citizen’s Action handbook on Alcohol and Tobacco Billboard Advertising. Washington, D.C.: Center for Science in the Public Interest. Ostroff, Jeff. (1989). Successful Marketing to the 50+ Consumer: How to Capture One of the Biggest and Fastest Growing Markets in America, New Jersey: Prentice Hall. Pollay, Richard W., Jung S. Lee, and David Carter-Whitney. (1992). Separate, But Not Equal: Racial Segmentation in Cigarette Advertising. Journal of Advertising,21(1): 45-57. Pride, William M. and O.C. Ferrell. Marketing: Concepts and Strategies. (1995). New Jersey: Houghton Mifflin Company. Ringlold, Debra Jones. (1995). Social Criticisms of Target Marketing: Process or Product? American Behavioral Scientists, 38(4): 578-592. Ringlold, Debra J. (1995). Social Criticisms of Target marketing: Process or Product? American Behavioral Scientist, 38: 578-92.

Authors: Fisher, Brooke A..
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26
Gittelsohn, J., L.K. McCormick, P.Allen, M. Grieser, M. Crawford and S. Davis. (1999).
Inter-Ethnic Differences in Youth Tobacco Language and Cigarette Brand
Preferences. Ethnicity and Health, 4(4): 285-303.

Grube, J.W. and L.Wallack. (1994). Television and Beer Advertising and Drinking:
Knowledge, Beliefs, and Intentions Among Schoolchildren. American Journal of
Public Health
, 84(2): 254-259.

Grunig, James E. and Todd Hunt. (1997). Managing Public Relations, 2
nd
ed. New York:
Holt, Rinehardt and Winston.

Hunt, Shelby D. (1983). General Theories and the Fundamental Explanada of Marketing.
Journal of Marketing, Fall: 9-17.

Katz, S.K. and A.M. Lavack. (2002). Tobacco Related Bar Promotions: Insights from
Tobacco Industry Documents. Tobacco Control, 11: 92-101.

Kohn, P.M., R.G. Smart, A.C. Ogborne. (1984) Effects of Two Kinds of Alcohol
Advertising on Subsequent Consumption. Journal of Advertising, 13(1), 34-4-0.

Kotler, Philip. (1983). Principles of Marketing, 2
nd
edition. New Jersey: Prentice-Hall.

McDaniel, Carl JR. and William R. Darden. (1987). Marketing. Boston: Allyn and
Bacon, Inc.

McMahon, E.T. and P.A. Taylor (1990). Citizen’s Action handbook on Alcohol and
Tobacco Billboard Advertising. Washington, D.C.: Center for Science in the
Public Interest.

Ostroff, Jeff. (1989). Successful Marketing to the 50+ Consumer: How to Capture One of
the Biggest and Fastest Growing Markets in America, New Jersey: Prentice Hall.
Pollay, Richard W., Jung S. Lee, and David Carter-Whitney. (1992). Separate, But Not
Equal: Racial Segmentation in Cigarette Advertising. Journal of Advertising,
21(1): 45-57.

Pride, William M. and O.C. Ferrell. Marketing: Concepts and Strategies. (1995). New
Jersey: Houghton Mifflin Company.

Ringlold, Debra Jones. (1995). Social Criticisms of Target Marketing: Process or
Product? American Behavioral Scientists, 38(4): 578-592.
Ringlold, Debra J. (1995). Social Criticisms of Target marketing: Process or Product?
American Behavioral Scientist, 38: 578-92.


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