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Ethics of Target Marketing: Process, Product or Target?
Unformatted Document Text:  27 Sargent, J.D., M.A. Dalton, M. Beach, A. Bernhardt, D. Pullin and M. Stevens. (1997). Cigarette Promotional Items in Public Schools. Pediatric Adolescent Medicine,151: 1189-1196. Sautter, Elise Truly and Nancy A. Oretskin. (1997). Tobacco Targeting: The Ethical Complexity of Marketing to Minorities. Journal of Business Ethics, 16: 1011-1017. Sawchick, Kimberly Anne. (1995). From Gloom to Boom: Age, Identity and Target Marketing. In M. Featherstone and A. Wernick (eds) Images of Aging: Cultural Representations of Later Life, New York: Routledge, 173-187. Schooler, C., E. Feighery and J.A. Flora. (1996) Seventh Graders’ Self-Reported Exposure to Cigarette marketing and its Relationship to Their Smoking Behavior. American Journal of Public Health, 86: 1216-1221. Scott, Bettina M, Robert W. Denniston and Kathryn M. Magruder. (1992). Alcohol Advertising in the African-American Community. Journal of Drug Issues, 22(2): 455-469. Sepe, Edward and Stanton A. Glantz. (2002). Bar and Club Tobacco Promotions in the Alternative Press: Targeting Young Adults. American Journal of Public Health,92(1): 75-78. Sepe. Edward, Pamela M. Ling and Stanton A. Glantz. (2002). Smooth Moves: Bar and Nightclub Tobacco Promotions That Target Young Adults. American Journal of Public Health, 92(3): 414-419. Slater, Michael D, Donna Rouner, Melanie Domenech-Rodriguez, Frederick Beauvais, Kevin Murphy, and James K. Van Leuven. (1997). Adolescent Responses to TV Beer Ads and Sports Content/Context: Gender and Ethnic Differences. Journalism and Mass Communication Quarterly, 74(1): 108-122. Smith, N. Craig and Elizabeth Cooper-Maring. (1997). Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability. Journal of Marketing, 61: 1-20. Stewart, D.W., and R. Rice (1992). Integrated Marketing: New Technologies, Non- traditional Media and Nonmedia Promotion in the Marketing of Alcoholic Beverages. Working paper, National Institute on Alcohol Abuse and Alcoholism

Authors: Fisher, Brooke A..
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27
Sargent, J.D., M.A. Dalton, M. Beach, A. Bernhardt, D. Pullin and M. Stevens. (1997).
Cigarette Promotional Items in Public Schools. Pediatric Adolescent Medicine,
151: 1189-1196.

Sautter, Elise Truly and Nancy A. Oretskin. (1997). Tobacco Targeting: The Ethical
Complexity of Marketing to Minorities. Journal of Business Ethics, 16: 1011-
1017.

Sawchick, Kimberly Anne. (1995). From Gloom to Boom: Age, Identity and Target
Marketing. In M. Featherstone and A. Wernick (eds) Images of Aging: Cultural
Representations of Later Life,
New York: Routledge, 173-187.
Schooler, C., E. Feighery and J.A. Flora. (1996) Seventh Graders’ Self-Reported
Exposure to Cigarette marketing and its Relationship to Their Smoking Behavior.
American Journal of Public Health, 86: 1216-1221.

Scott, Bettina M, Robert W. Denniston and Kathryn M. Magruder. (1992). Alcohol
Advertising in the African-American Community. Journal of Drug Issues, 22(2):
455-469.

Sepe, Edward and Stanton A. Glantz. (2002). Bar and Club Tobacco Promotions in the
Alternative Press: Targeting Young Adults. American Journal of Public Health,
92(1): 75-78.

Sepe. Edward, Pamela M. Ling and Stanton A. Glantz. (2002). Smooth Moves: Bar and
Nightclub Tobacco Promotions That Target Young Adults. American Journal of
Public Health
, 92(3): 414-419.

Slater, Michael D, Donna Rouner, Melanie Domenech-Rodriguez, Frederick Beauvais,
Kevin Murphy, and James K. Van Leuven. (1997). Adolescent Responses to TV
Beer Ads and Sports Content/Context: Gender and Ethnic Differences.
Journalism and Mass Communication Quarterly, 74(1): 108-122.
Smith, N. Craig and Elizabeth Cooper-Maring. (1997). Ethics and Target Marketing: The
Role of Product Harm and Consumer Vulnerability. Journal of Marketing, 61: 1-
20.
Stewart, D.W., and R. Rice (1992). Integrated Marketing: New Technologies, Non-
traditional Media and Nonmedia Promotion in the Marketing of Alcoholic
Beverages
. Working paper, National Institute on Alcohol Abuse and Alcoholism


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