All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions
Unformatted Document Text:  Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions Abstract Experimental methods were used to examine the influence of public relations strategies on beliefs, attitudes, and behavioral intentions. Seven public relations strategies were tested using the theory of reasoned action to determine strategy influence on individuals’ beliefs, attitudes, and behavioral intentions toward an organization responding to activism. Results indicate that salient beliefs predict attitude, and attitude and subjective norm predict behavioral intention. Salient beliefs are predicted by attitude toward organizational response to activism, which is predicted by public relations strategy type. Findings suggest that any type of strategic response to activism is better than no response. Cooperative problem-solving strategies produced the most effective outcomes and threat and punishment strategies produced the least effective outcomes. ICA-15-11621

Authors: Page, Kelly.
first   previous   Page 1 of 39   next   last



background image
Responding to Activism: An Experimental Analysis of Public Relations
Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions
Abstract
Experimental methods were used to examine the influence of public relations strategies on beliefs,
attitudes, and behavioral intentions. Seven public relations strategies were tested using the theory of
reasoned action to determine strategy influence on individuals’ beliefs, attitudes, and behavioral
intentions toward an organization responding to activism. Results indicate that salient beliefs predict
attitude, and attitude and subjective norm predict behavioral intention. Salient beliefs are predicted by
attitude toward organizational response to activism, which is predicted by public relations strategy type.
Findings suggest that any type of strategic response to activism is better than no response. Cooperative
problem-solving strategies produced the most effective outcomes and threat and punishment strategies
produced the least effective outcomes.
ICA-15-11621


Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 1 of 39   next   last

©2012 All Academic, Inc.