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Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions
Unformatted Document Text:  Responding to Activism (ICA-15-11621) 24 Fulton, D. C., Manfredo, M. J., & Lipscomb, J. (1996). Wildlife value orientations: A conceptual and measurement approach. Human Dimensions of Wildlife, 1(2), 24-47. Grunig, J. E. (1992). Excellence in public relations and communication management. Hillsdale, NJ: Lawrence Erlbaum Associates. Grunig, L. A. (1992). Activism: How it limits the effectiveness of organizations and how excellent public relations departments respond. In J. Grunig (Ed.), Excellence in public relations and communication management. (pp. 503-530). Hillsdale, NJ: Lawrence Erlbaum Associates. Hallahan, K. (2000). Enhancing motivation, ability, and opportunity to process public relations messages. Public Relations Review, 26, 463-480. Hazleton, V. (1992). Toward a system theory of public relations. In H. Avenarius and W. Ambrecht (Eds.), Ist public relations eine wissenschaft? (pp. 33-46). Berlin: Westdeutscher Verlag. Hazleton, V. (1993). Symbolic resources: Processes and the development and use of symbolic resources. In W. Armbrecht, H. Avenarius, and U. Zabel (Eds.). Image und PR: Kann image gegenstand einer public relations -- wissenschaft sein? [Image and PR: Can image be a concept in public relations as a science?] (pp. 87-100). Germany: Westdeutscher Verlag. Hazleton, V. Jr. & Long, L. W. (1985). The process of public relations: A model. Paper presented to the International Communications Association, Honolulu, Hawaii. Hazleton, V. Jr. & Long, L. W. (1988). Concepts for public relations education, research, and practice: A communication point of view. Central States Speech Journal, 39, 77-87. Heath, R. L. (1997). Strategic issues management: Organizations and public policy challenges. Thousand Oaks, CA: Sage Publications. Hon, L. C. (1997). What have you done for me lately? Exploring effectiveness in public relations. Journal of Public Relations Research, 9(1), 1-30. Hon, L. C. (1998). Demonstrating effectiveness in public relations: Goals, objectives, and evaluation. Journal of Public Relations Research, 10(2), 103-135. Jackson, P. (1982). Tactics of confrontation. In J. S. Nagelschmidt (Ed.), The public affairs handbook (pp. 211-220). New York: American Management Association. Long, L. W. & Hazleton, V. Jr. (1987). Public relations: A theoretical and practical response. Public Relations Review, 13, 3-13.

Authors: Page, Kelly.
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Responding to Activism (ICA-15-11621)
24
Fulton, D. C., Manfredo, M. J., & Lipscomb, J. (1996). Wildlife value orientations: A conceptual and
measurement approach. Human Dimensions of Wildlife, 1(2), 24-47.
Grunig, J. E. (1992). Excellence in public relations and communication management. Hillsdale, NJ:
Lawrence Erlbaum Associates.
Grunig, L. A. (1992). Activism: How it limits the effectiveness of organizations and how excellent public
relations departments respond. In J. Grunig (Ed.), Excellence in public relations and
communication management. (pp. 503-530). Hillsdale, NJ: Lawrence Erlbaum Associates.
Hallahan, K. (2000). Enhancing motivation, ability, and opportunity to process public relations messages.
Public Relations Review, 26, 463-480.
Hazleton, V. (1992). Toward a system theory of public relations. In H. Avenarius and W. Ambrecht
(Eds.), Ist public relations eine wissenschaft? (pp. 33-46). Berlin: Westdeutscher Verlag.
Hazleton, V. (1993). Symbolic resources: Processes and the development and use of symbolic resources.
In W. Armbrecht, H. Avenarius, and U. Zabel (Eds.). Image und PR: Kann image gegenstand
einer public relations -- wissenschaft sein? [Image and PR: Can image be a concept in public
relations as a science?] (pp. 87-100). Germany: Westdeutscher Verlag.
Hazleton, V. Jr. & Long, L. W. (1985). The process of public relations: A model. Paper presented to the
International Communications Association, Honolulu, Hawaii.
Hazleton, V. Jr. & Long, L. W. (1988). Concepts for public relations education, research, and practice: A
communication point of view. Central States Speech Journal, 39, 77-87.
Heath, R. L. (1997). Strategic issues management: Organizations and public policy challenges. Thousand
Oaks, CA: Sage Publications.
Hon, L. C. (1997). What have you done for me lately? Exploring effectiveness in public relations. Journal
of Public Relations Research, 9(1), 1-30.
Hon, L. C. (1998). Demonstrating effectiveness in public relations: Goals, objectives, and evaluation.
Journal of Public Relations Research, 10(2), 103-135.
Jackson, P. (1982). Tactics of confrontation. In J. S. Nagelschmidt (Ed.), The public affairs handbook (pp.
211-220). New York: American Management Association.
Long, L. W. & Hazleton, V. Jr. (1987). Public relations: A theoretical and practical response. Public
Relations Review, 13, 3-13.


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