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Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions
Unformatted Document Text:  Responding to Activism (ICA-15-11621) 25 Olson, B. (2001). Media effects research for public relations practitioners. In R. Heath (Ed.), Handbook of public relations. (pp. 269-278). Thousand Oaks, CA: Sage Publications. Petty, R. E & Cacioppo, J. T. (1996). Attitudes and persuasion: Classic and contemporary approaches. Boulder, CO: Westview Press. Page, K. G. & Hazleton, V. (1999). An empirical analysis of factors influencing public relation strategy usage and effectiveness. Paper presented to the Public Relations Division, International Communication Association, San Francisco, CA. Page, K. G. (2000a). An exploratory analysis of goal compatibility between organizations and publics. Paper presented to the Public Relations Division, Southern States Communication Association, New Orleans, LA. Page, K. G. (2000b). Understanding message objectives: An empirical analysis of public relations strategy use in press releases. Paper presented to the Public Relations Division, Association for Education in Journalism and Mass Communications, Phoenix, AZ. Rossi, A. N. & Armstrong, J. B. (1999). Theory of reasoned actions vs. theory of planned behavior: Testing the suitability and sufficiency of a popular behavior model using hunting intentions. Human Dimensions of Wildlife, 4, 40-56. Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The Theory of Reasoned Action: A meta- analysis of past research with recommendations for modifications and future research. Journal of Consumer Research, 15, 325-343. Shock Treatment: Why PETA’s radical marketing tactics work. (2001, January). Sales and Marketing Management, 64-70. Smith, M. F. (1996). Issue status and social movement organization maintenance: Two case studies in rhetorical diversification. Unpublished doctoral dissertation, Purdue University. Smith, M. F. (1997). Public relations from the “bottom-up”: Toward a more inclusive view of public relations. Paper presented at the meeting of the National Communication Association, Chicago. Smith, M. F. & Ferguson, D. P. (2001). Activism. In R. Heath (Ed.), Handbook of public relations. (pp. 291-300). Thousand Oaks, CA: Sage Publications. Springston, J. K. & Keyton, J. (2001). Public relations field dynamics. In R. Heath (Ed.), Handbook of public relations. (pp. 115-126). Thousand Oaks, CA: Sage Publications.

Authors: Page, Kelly.
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Responding to Activism (ICA-15-11621)
25
Olson, B. (2001). Media effects research for public relations practitioners. In R. Heath (Ed.), Handbook of
public relations. (pp. 269-278). Thousand Oaks, CA: Sage Publications.
Petty, R. E & Cacioppo, J. T. (1996). Attitudes and persuasion: Classic and contemporary approaches.
Boulder, CO: Westview Press.
Page, K. G. & Hazleton, V. (1999). An empirical analysis of factors influencing public relation strategy
usage and effectiveness. Paper presented to the Public Relations Division, International
Communication Association, San Francisco, CA.
Page, K. G. (2000a). An exploratory analysis of goal compatibility between organizations and publics.
Paper presented to the Public Relations Division, Southern States Communication Association,
New Orleans, LA.
Page, K. G. (2000b). Understanding message objectives: An empirical analysis of public relations
strategy use in press releases. Paper presented to the Public Relations Division, Association for
Education in Journalism and Mass Communications, Phoenix, AZ.
Rossi, A. N. & Armstrong, J. B. (1999). Theory of reasoned actions vs. theory of planned behavior:
Testing the suitability and sufficiency of a popular behavior model using hunting intentions.
Human Dimensions of Wildlife, 4, 40-56.
Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The Theory of Reasoned Action: A meta-
analysis of past research with recommendations for modifications and future research. Journal of
Consumer Research, 15, 325-343.
Shock Treatment: Why PETA’s radical marketing tactics work. (2001, January). Sales and Marketing
Management, 64-70.
Smith, M. F. (1996). Issue status and social movement organization maintenance: Two case studies in
rhetorical diversification. Unpublished doctoral dissertation, Purdue University.
Smith, M. F. (1997). Public relations from the “bottom-up”: Toward a more inclusive view of public
relations. Paper presented at the meeting of the National Communication Association, Chicago.
Smith, M. F. & Ferguson, D. P. (2001). Activism. In R. Heath (Ed.), Handbook of public relations. (pp.
291-300). Thousand Oaks, CA: Sage Publications.
Springston, J. K. & Keyton, J. (2001). Public relations field dynamics. In R. Heath (Ed.), Handbook of
public relations. (pp. 115-126). Thousand Oaks, CA: Sage Publications.


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