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Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions
Unformatted Document Text:  Responding to Activism (ICA-15-11621) 26 van den Putte, B. (1991). 20 years of the Theory of Reasoned Action of Fishbein and Ajzen: A meta- analysis. Unpublished manuscript, University of Amsterdam, The Netherlands. Vibbert, S. L. (1987). Corporate discourse and issue management. Paper presented at the meeting of the International Communication Association, Montreal. Zaltman, G. & Duncan, R. (1977). Strategies for planned change. NY, NY: John Wiley & Sons, Inc.

Authors: Page, Kelly.
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Responding to Activism (ICA-15-11621)
26
van den Putte, B. (1991). 20 years of the Theory of Reasoned Action of Fishbein and Ajzen: A meta-
analysis. Unpublished manuscript, University of Amsterdam, The Netherlands.
Vibbert, S. L. (1987). Corporate discourse and issue management. Paper presented at the meeting of the
International Communication Association, Montreal.
Zaltman, G. & Duncan, R. (1977). Strategies for planned change. NY, NY: John Wiley & Sons, Inc.


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