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Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions
Unformatted Document Text:  Responding to Activism (ICA-15-11621) 37 Figure 1: Tagged cow anti-McDonald’s message from PETA (shown at 44%) Figure 2: Son of Ron anti-McDonald’s message from PETA (shown at 44%) Figure 3: Slaughtered pigs anti-McDonald’s message from PETA (shown at 44%) Figure 4: Bloody cow head anti-McDonald’s message from PETA (shown at 40%)

Authors: Page, Kelly.
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Responding to Activism (ICA-15-11621)
37
Figure 1: Tagged cow anti-McDonald’s message from PETA (shown at 44%)
Figure 2: Son of Ron anti-McDonald’s message from PETA (shown at 44%)
Figure 3: Slaughtered pigs anti-McDonald’s message from PETA (shown at 44%)
Figure 4: Bloody cow head anti-McDonald’s message from PETA (shown at 40%)


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