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Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Beliefs, Attitudes, and Behavioral Intentions
Unformatted Document Text:  Responding to Activism (ICA-15-11621) 38 Figure 5: Format for McDonald’ s response messages (Informative strategy shown at 85%) An activist group known as PETA recently accused McDonald’s of engaging in practices that result in the inhumane treatment of food animals. We believe that PETA’s accusations are unwarranted. McDonald’s is an international restaurant that provides food at a reasonable cost to consumers. In the course of conducting business, we do not raise or slaughter animals. We do not encourage or support the cruel and abusive treatment of food animals. Our meat purchasing criteria meet or exceed industry standards.

Authors: Page, Kelly.
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Responding to Activism (ICA-15-11621)
38
Figure 5: Format for McDonald’
s response messages (Informative strategy shown at 85%)
An activist group known as PETA
recently accused McDonald’s of
engaging in practices that result
in the inhumane treatment of food
animals. We believe that PETA’s
accusations are unwarranted.
McDonald’s is an international
restaurant that provides food
at a reasonable cost to
consumers. In the course of
conducting business, we do
not raise or slaughter animals.
We do not encourage or support
the cruel and abusive treatment
of food animals. Our meat
purchasing criteria meet
or exceed industry standards.


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