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Managing Global Public Relations from an Agency Perspective
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Global Public Relations
29
Grunig, J. E., Grunig, L., Sriramesh, K., Huang, Y., & Lyra, A. (1995). Models of public relations in an
international setting. Journal of Public Relations Research, 7(3), 163-186.
Grunig, J. E., & Grunig, L. A. (2000). Auditing a global or multi-organizational PR function. Jim &
Lauri Grunig’s Research (A supplement of pr reporter). Exeter, NH: Dudley House.
Howard, C. M. (1997). Going global: How to expand your horizons while avoding the “ugly American”
syndrome. Public Relations Quarterly, 42(3), 21-27.
Kinzer, H. J., & Bohn, E. (1985, May). Public relations challenges of multinational corporations. Paper
presented at International Communication Association Convention, Hawaii.
Lindlof, T. R. (1995). Qualitative communication research methods. Thousand Oaks, CA: Sage.
Marshall, C., & Rossman, G. B. (1999). Designing qualitative research. Newbury Park, CA: Sage.
Miles, M. B. & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook.
Thousand Oaks, CA: Sage.
McLuhan, M. (1964). Understanding media. London: Routledge and Kegan Paul.
Ovaitt, F. (1988). PR without boundaries: Is globalization an option? Public Relations Quarterly,33(1),
5-9.
Quelch, J. A., & Hoff, E. J. (1986). Customizing global marketing. Harvard Business Review,64(3), 59-
68.
Russell, B. H. (1988). Research methods in cultural anthropology. Newbury Park, CA: Sage.
Vercic, D., Grunig, L.A., & Grunig, J. E. (1996). Global and specific principles of public relations:
Evidence from Slovenia. In H.M. Culbertson & N. Chen (Eds.), International public relations: A
comparative analysis. pp. 31-65. Mahwah, NJ: Lawrence Erlbaum Associates.
Wakefield, R. I. (1996). Interdisciplinary theoretical foundations for international public relations. In
H.M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 17-
30). Mahwah, NJ: Lawrence Erlbaum Associates.
Wakefield, R. I. (1997). International public relations: A theoretical excellence based on a worldwide
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Global Public Relations
29
Grunig, J. E., Grunig, L., Sriramesh, K., Huang, Y., & Lyra, A. (1995). Models of public relations in an
international setting. Journal of Public Relations Research, 7(3), 163-186.
Grunig, J. E., & Grunig, L. A. (2000). Auditing a global or multi-organizational PR function. Jim &
Lauri Grunig’s Research (A supplement of pr reporter). Exeter, NH: Dudley House.
Howard, C. M. (1997). Going global: How to expand your horizons while avoding the “ugly American”
syndrome. Public Relations Quarterly, 42(3), 21-27.
Kinzer, H. J., & Bohn, E. (1985, May). Public relations challenges of multinational corporations. Paper
presented at International Communication Association Convention, Hawaii.
Lindlof, T. R. (1995). Qualitative communication research methods. Thousand Oaks, CA: Sage.
Marshall, C., & Rossman, G. B. (1999). Designing qualitative research. Newbury Park, CA: Sage.
Miles, M. B. & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook.
Thousand Oaks, CA: Sage.
McLuhan, M. (1964). Understanding media. London: Routledge and Kegan Paul.
Ovaitt, F. (1988). PR without boundaries: Is globalization an option? Public Relations Quarterly,33(1),
5-9.
Quelch, J. A., & Hoff, E. J. (1986). Customizing global marketing. Harvard Business Review,64(3), 59-
68.
Russell, B. H. (1988). Research methods in cultural anthropology. Newbury Park, CA: Sage.
Vercic, D., Grunig, L.A., & Grunig, J. E. (1996). Global and specific principles of public relations:
Evidence from Slovenia. In H.M. Culbertson & N. Chen (Eds.), International public relations: A
comparative analysis. pp. 31-65. Mahwah, NJ: Lawrence Erlbaum Associates.
Wakefield, R. I. (1996). Interdisciplinary theoretical foundations for international public relations. In
H.M. Culbertson & N. Chen (Eds.), International public relations: A comparative analysis (pp. 17-
30). Mahwah, NJ: Lawrence Erlbaum Associates.
Wakefield, R. I. (1997). International public relations: A theoretical excellence based on a worldwide
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