Global Public Relations
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Appendix: Interview Questions for PR professionals in international settings
1. Can you talk a little about your profession?
A. How long have you been in this job?
B. What is your education?
C. If not PR, how did you learn to do your job?
D. Did you get any special education to do the ‘international’ job?
E. Do you speak foreign languages?
2. What is one average day like in your job?
3. Can you tell me a little about your clients?
A. Domestic clients?
B. Multinational clients?
C. Foreign clients? Where are they from?
4. How do you create PR plans?
A. What is the usual process?
5. How do you create PR plans specifically for multinational clients?
A. How do you communicate with those clients
a. Is there any difference between local and international clients?
b. When working with international clients, does the physical distance matter?
6. What are the characteristics of your client as a multinational organization?
A. Do they have any kind of guidelines or regulations for each local practice?
B. Do you get any specific direction or request from the client, which you think unusual for
domestic clients in general?
7. What is the method by which you get information about the international clients?
8. How much do you understand your multinational clients in general?
A. Do you understand their(HQ) ‘local’ culture?
B. Do you understand the organizational/corporate culture?
C. Do you understand their overall business strategy?
9. Do cultural differences influence your plans and practices?
A. If it does, how?
B. Is there any occasions or points that you have felt the client needed specific
consideration while you are/were working with them?
C. If there was problem, what did you do to solve it?
D. How much do you think it is important to understand the culture of your client?
a. Organizational
level
b. National
level
c. Regional/cultural level
10. Do you think you are using localized methods and messages or rather global (or Headquarters
dominant) methods and messages?
A. Based on your experiences, what do you think the ideal approach is?