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Avow or Avoid?: The Public Communication Strategies of Enron and WorldCom
Unformatted Document Text:  Avow or Avoid? 26 Works Cited “Analysis; Company profile; Enron: From pipeline firm to powerhouse,” Petroleum Economist, Oct. 23, 2001. Arpan-Ralstin, L. & Roskos-Ewoldsen, D. (2000, June). Stealing thunder: An analysis of the effects of organizational self-disclosure during a public relations crisis. Paper presented to the Public Relations Division at the annual meetings of the International Communication Association (ICA), Acapulco, Mexico. Babineck, M. (Dec. 3, 2001) “Enron Corp. files for bankruptcy, sues one-time suitor Dynegy,” Associated Press. Backover, A. & Kessler, M. (August 27, 2002) “Internal rifts threaten WorldCom,” USA Today, p. 1B. “Bankrupt,” Economist, Nov. 29, 2001. Bernstein, J. (Oct. 1, 2002) “Why should lawyers care about PR?” Crisis Manager. Brister, K. (August 9, 2002) “WorldCom: More fraud; False accounting hits $7 billion,” Atlanta Journal-Constitution, p. 1A. Cameron, G. T., Cropp, F., & Reber, B. H. (2001). Getting past platitudes: Factors limiting accommodation in public relations. Journal of Communication Management, 5, (3), 242-261. Coombs, W. T. (1998). An analytic framework for crisis situations: Better responses from better understanding of the situation. Journal of Public Relations Research, 10, (3), 177-191. Daicoff, S. (1997). Lawyer, know thyself: A review of empirical research on attorney attributes bearing on professionalism. The American University Law Review, 46, (5), 1337-1427. “Dynegy and Enron announce merger agreement,” Nov. 9, 2001. “Dynegy to acquire Enron in $8.9 billion stock deal,” Houston Chronicle, Nov. 10, 2001, p. 1. “Dynegy cancels Enron purchase,” Megawatt Daily, Nov. 29, 2001, p. 1. “Dynegy leaves Enron with virtually worthless stock and takes Northern Natural Gas Company,” Foster Natural Gas Report, Nov. 29, 2001, p. 1. “Enron announces SEC request, pledges cooperation,” Oct. 22, 2001. “Enron names Jeff McMahon Chief Financial Officer,” Oct. 24, 2001. “Enron Corp. elects William Powers, Jr. to Board of Directors,” Oct. 31, 2001.

Authors: Reber, Bryan. and Gower, Karla.
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Avow or Avoid?
26
Works Cited
“Analysis; Company profile; Enron: From pipeline firm to powerhouse,” Petroleum
Economist, Oct. 23, 2001.
Arpan-Ralstin, L. & Roskos-Ewoldsen, D. (2000, June). Stealing thunder: An analysis
of the effects of organizational self-disclosure during a public relations crisis. Paper presented to
the Public Relations Division at the annual meetings of the International Communication
Association (ICA), Acapulco, Mexico.
Babineck, M. (Dec. 3, 2001) “Enron Corp. files for bankruptcy, sues one-time suitor
Dynegy,” Associated Press.
Backover, A. & Kessler, M. (August 27, 2002) “Internal rifts threaten WorldCom,” USA
Today, p. 1B.

“Bankrupt,” Economist, Nov. 29, 2001.

Bernstein, J. (Oct. 1, 2002) “Why should lawyers care about PR?” Crisis Manager.

Brister, K. (August 9, 2002) “WorldCom: More fraud; False accounting hits $7 billion,”
Atlanta Journal-Constitution, p. 1A.

Cameron, G. T., Cropp, F., & Reber, B. H. (2001). Getting past platitudes: Factors
limiting accommodation in public relations. Journal of Communication Management, 5, (3),
242-261.
Coombs, W. T. (1998). An analytic framework for crisis situations: Better responses
from better understanding of the situation. Journal of Public Relations Research, 10, (3), 177-
191.
Daicoff, S. (1997). Lawyer, know thyself: A review of empirical research on attorney
attributes bearing on professionalism. The American University Law Review, 46, (5), 1337-
1427.
“Dynegy and Enron announce merger agreement,” Nov. 9, 2001.

“Dynegy to acquire Enron in $8.9 billion stock deal,” Houston Chronicle, Nov. 10, 2001,
p. 1.
“Dynegy cancels Enron purchase,” Megawatt Daily, Nov. 29, 2001, p. 1.
“Dynegy leaves Enron with virtually worthless stock and takes Northern Natural Gas
Company,” Foster Natural Gas Report, Nov. 29, 2001, p. 1.
“Enron announces SEC request, pledges cooperation,” Oct. 22, 2001.

“Enron names Jeff McMahon Chief Financial Officer,” Oct. 24, 2001.

“Enron Corp. elects William Powers, Jr. to Board of Directors,” Oct. 31, 2001.


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