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Avow or Avoid?: The Public Communication Strategies of Enron and WorldCom
Unformatted Document Text:  Avow or Avoid? 27 “Enron secures commitments for additional $1 billion in financing,” Nov. 1, 2001. “Enron has market in a balancing act,” Power Markets Week, Nov. 5, 2001. “Enron confirms discussion with Dynegy,” Nov. 8, 2001. “Enron provides additional information about related party transactions,” Nov. 8, 2001. “Enron files 10-Q with SEC,” Nov. 19, 2001. “Enron elects Raymond Bowen Treasurer,” Nov. 13, 2001. “Enron announces progress in effort to boost liquidity,” Nov. 21, 2001. “Enron appoints Raymond S. Troubh to board,” Nov. 28, 2001. “Enron announces notification by Dynegy of merger termination,” Nov. 28, 2001. “Enron stock downgraded,” The Bulletin’s Frontrunner, Nov. 29, 2001. “Enron files voluntary petitions for chapter 11 reorganization,” Dec. 2, 2001. “Enron arranges $1.5 billion of debtor-in-possession financing,” Dec. 3, 2001. “Enron responds to Andersen testimony,” Dec. 12, 2001. Fearn-Banks, K. (1996). Crisis communications: A casebook approach. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers. Fearn-Banks, K. (2001). Crisis communication: A review of some best practices. In R. Heath (Ed.), Handbook of public relations. Thousand Oaks, CA: Sage Publications, Inc. Fitzpatrick, K. R. (1996). Public relations and the law: A survey of practitioners. Public Relations Review, 22, (1), 1-8. Fitzpatrick K. R. & Rubin, M. S. (1995). Public relations vs. legal strategies in organizational crisis decisions. Public Relations Review, 21, (1), 21-33. Forest, S. A., Zellner, W. & Timmons, H. (Nov. 12, 2001) “The Enron debacle,” BusinessWeek, p. 106. Glanz, W. (June 27, 2002) “WorldCom fraud fallout; Bush orders probe into giant firm,” Washington Times, p. C15. Granelli, J. S. & Douglass, E. (July 22, 2002) “WorldCom files for record bankruptcy; Business: Massive debt and an accounting scandal bring down the telecom giant. It ranks as the nation’s biggest corporate failure ever,” Los Angeles Times, p. 1.

Authors: Reber, Bryan. and Gower, Karla.
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Avow or Avoid?
27

“Enron secures commitments for additional $1 billion in financing,” Nov. 1, 2001.

“Enron has market in a balancing act,” Power Markets Week, Nov. 5, 2001.

“Enron confirms discussion with Dynegy,” Nov. 8, 2001.

“Enron provides additional information about related party transactions,” Nov. 8, 2001.

“Enron files 10-Q with SEC,” Nov. 19, 2001.

“Enron elects Raymond Bowen Treasurer,” Nov. 13, 2001.

“Enron announces progress in effort to boost liquidity,” Nov. 21, 2001.

“Enron appoints Raymond S. Troubh to board,” Nov. 28, 2001.
“Enron announces notification by Dynegy of merger termination,” Nov. 28, 2001.
“Enron stock downgraded,” The Bulletin’s Frontrunner, Nov. 29, 2001.
“Enron files voluntary petitions for chapter 11 reorganization,” Dec. 2, 2001.
“Enron arranges $1.5 billion of debtor-in-possession financing,” Dec. 3, 2001.
“Enron responds to Andersen testimony,” Dec. 12, 2001.

Fearn-Banks, K. (1996). Crisis communications: A casebook approach. Mahwah, NJ:
Lawrence Erlbaum Associates, Publishers.
Fearn-Banks, K. (2001). Crisis communication: A review of some best practices. In R.
Heath (Ed.), Handbook of public relations. Thousand Oaks, CA: Sage Publications, Inc.
Fitzpatrick, K. R. (1996). Public relations and the law: A survey of practitioners. Public
Relations Review, 22, (1), 1-8.
Fitzpatrick K. R. & Rubin, M. S. (1995). Public relations vs. legal strategies in
organizational crisis decisions. Public Relations Review, 21, (1), 21-33.
Forest, S. A., Zellner, W. & Timmons, H. (Nov. 12, 2001) “The Enron debacle,”
BusinessWeek, p. 106.
Glanz, W. (June 27, 2002) “WorldCom fraud fallout; Bush orders probe into giant firm,”
Washington Times, p. C15.
Granelli, J. S. & Douglass, E. (July 22, 2002) “WorldCom files for record bankruptcy;
Business: Massive debt and an accounting scandal bring down the telecom giant. It ranks as the
nation’s biggest corporate failure ever,” Los Angeles Times, p. 1.


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