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Avow or Avoid?: The Public Communication Strategies of Enron and WorldCom
Unformatted Document Text:  Avow or Avoid? 28 Haddad, C., Crockett, R. O., & Timmons, H. (August 5, 2002) “Bankruptcy might whip WorldCom into shape,” BusinessWeek, p. 38. Healey, J., Pham, A. & Huffstutter, P. J. (June 27, 2002) “The WorldCom Scandal; WorldCom may survive after all; Outlook: A bankruptcy filing could allow the firm to come out stronger. Customers are the key,” Los Angeles Times, p. 1. Howe, P. J. (June 27, 2002) “WorldCom on the brink; SEC accuses WorldCom of fraud, Bush assails accounting as ‘outrageous’,” Boston Globe, p. C8. ICM Crisis Report (May 2002), “News Coverage of Business Crises,” Available at: http://www.crisisexperts.com/01creport.htm. Last accessed: 10/31/01. Kaplan, K. (June 29, 2002) “The WorldCom Scandal; WorldCom unit receives $4- billion bid; Telecom: Even at the price, a sale to rival IDT would represent a significant loss. A judge appoints a monitor to preserve records,” Los Angeles Times, p. 1. Lee, J., Jares, S. M., & Heath, R. L. (1999). Decision-making encroachment and cooperative relationships between public relations and legal counselors in the management of organizational crisis. Journal of Public Relations Research, 11, (3), 243-270. “Letter from John Sidgmore,” August 14, 2002. Maney, K. (June 28, 2002) “WorldCom unraveled as top execs’ unity crumbled,” USA Today, p. 1B. Mercer, J.E. (Aug. 2002) “Practice tips: Rebuilding confidence begins with a communication strategy,” The Bankruptcy Strategist, p. 1. “Moving Forward,” July 23, 2002. Norman, J., Saville, K., DiNardo, R., et al. (Nov. 30, 2001) “Dynegy calls off merger as Enron stumbles towards bankruptcy,” Platt’s Petrochemical Report, p. 1. Oppel, R. A. Jr. & Sorkin, A. R. (Nov. 29, 2001) “Enron’s collapse: The overview,” New York Times, p. 1. Oppel, R. Jr. & Sorkin, A. R. (Dec. 3, 2001) “Enron’s collapse: The overview; Enron Corp. files largest U.S. claim for bankruptcy,” New York Times, p. 1. Oppel, R. A. Jr. & Atlas, R. D. (Dec. 4, 2001) “ Enron’s collapse: The overview; Hobbled Enron tries to stay on its feet,” New York Times, p. 1. “Picture of new Dynegy begins to form,” Power Markets Week, Nov. 19, 2001, p. 1. Reber, B. H., Cropp, F. & Cameron, G. T. (2001), Mythic battles: Examining the lawyer- public relations counselor dynamic, Journal of Public Relations Research, 13, (3), 187-218. “Rival to buy Enron, top energy trader, after financial fall,” New York Times, Nov. 10, 2001, p. 1.

Authors: Reber, Bryan. and Gower, Karla.
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Avow or Avoid?
28
Haddad, C., Crockett, R. O., & Timmons, H. (August 5, 2002) “Bankruptcy might whip
WorldCom into shape,” BusinessWeek, p. 38.
Healey, J., Pham, A. & Huffstutter, P. J. (June 27, 2002) “The WorldCom Scandal;
WorldCom may survive after all; Outlook: A bankruptcy filing could allow the firm to come out
stronger. Customers are the key,” Los Angeles Times, p. 1.
Howe, P. J. (June 27, 2002) “WorldCom on the brink; SEC accuses WorldCom of fraud,
Bush assails accounting as ‘outrageous’,” Boston Globe, p. C8.
ICM Crisis Report (May 2002), “News Coverage of Business Crises,” Available at:
http://www.crisisexperts.com/01creport.htm. Last accessed: 10/31/01.
Kaplan, K. (June 29, 2002) “The WorldCom Scandal; WorldCom unit receives $4-
billion bid; Telecom: Even at the price, a sale to rival IDT would represent a significant loss. A
judge appoints a monitor to preserve records,” Los Angeles Times, p. 1.
Lee, J., Jares, S. M., & Heath, R. L. (1999). Decision-making encroachment and
cooperative relationships between public relations and legal counselors in the management of
organizational crisis. Journal of Public Relations Research, 11, (3), 243-270.
“Letter from John Sidgmore,” August 14, 2002.
Maney, K. (June 28, 2002) “WorldCom unraveled as top execs’ unity crumbled,” USA
Today, p. 1B.
Mercer, J.E. (Aug. 2002) “Practice tips: Rebuilding confidence begins with a
communication strategy,” The Bankruptcy Strategist, p. 1.
“Moving Forward,” July 23, 2002.
Norman, J., Saville, K., DiNardo, R., et al. (Nov. 30, 2001) “Dynegy calls off merger as
Enron stumbles towards bankruptcy,” Platt’s Petrochemical Report, p. 1.
Oppel, R. A. Jr. & Sorkin, A. R. (Nov. 29, 2001) “Enron’s collapse: The overview,”
New York Times, p. 1.

Oppel, R. Jr. & Sorkin, A. R. (Dec. 3, 2001) “Enron’s collapse: The overview; Enron
Corp. files largest U.S. claim for bankruptcy,” New York Times, p. 1.
Oppel, R. A. Jr. & Atlas, R. D. (Dec. 4, 2001) “ Enron’s collapse: The overview;
Hobbled Enron tries to stay on its feet,” New York Times, p. 1.
“Picture of new Dynegy begins to form,” Power Markets Week, Nov. 19, 2001, p. 1.
Reber, B. H., Cropp, F. & Cameron, G. T. (2001), Mythic battles: Examining the lawyer-
public relations counselor dynamic, Journal of Public Relations Research, 13, (3), 187-218.
“Rival to buy Enron, top energy trader, after financial fall,” New York Times, Nov. 10,
2001, p. 1.


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