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A Model for Assessing Web Sites as Tools in Building Organizational-Public Relationships
Unformatted Document Text:  Web Sites and Organizational-Public Relationships 49 Steinfield, C, Kraut, R. & Plummer, A. (1996). The impact of interorganizational networks on buyer-seller relationships. Journal of Computer Mediated Communication, 1(3). [Online]. Available: http://www.ascusc.org/jcmc/vol1/issue3/steinfld.htm Steuer, J. (1992). Defining virtual reality. Dimensions determining telepresence. Journal of Communication, 42(4), 73-93. Stevenson, J.S., Bruner, G.C., III, & Kumer, A. (2000, January/April). Webpage background and viewer attitudes. Journal of Advertising Research, 40(1+2), 29-34. Stoll, C. (1995). Silicon snake oil. Second thoughts on the information highway. New York: Doubleday & Co. Sundar, S.S. (2000). Multimedia effects on processing and perception of online news: A study of picture, audio and video downloads. Journalism and Mass Communication Quarterly, 77(3), 480-499. Sundar, S.S., Kalyanaraman, S. & Wagner, C.B. (2001, August). Titillation, frustration or just plain orientation? Teasing our the “tease effect” of slow downloading. Paper presented to Association for Education in Journalism and Mass Communication, Washington, DC. Tamimi, N., Rajan, M. & Sebastanelli, R. (2000, July). Benchmarking the home pages of Fortune 500 companies. Quality Progress, 33(7), 47-51. Taylor, M., Kent, M.L. & White, W.J. (2001). How activist organizations are using the Internet to build relationships, Public Relations Review, 27(3), 263-284. Tedeschi, B. (2002, June 3) Privacy is common issue online. New York Times. Tedeschi, B. (2002, June 3) E-tailers grow more consumer friendly. New York Times. Tewksbury, D. & Althaus, S.L. (2000). Differences in knowledge acquisition among readers of the paper and online versions of a national newspaper. Journalism and Mass Communication Quarterly, 77(3), 457-479. Thibaut, J.W. & Kelley, H.H. (1959). The social psychology of groups. New York: John Wiley. Tomlinson, T.D. (2000). An interpersonal prime with implications for public relations. In J.A. Ledingham & S.D. Bruning (Eds.), Public relations as relationship management (pp. 177-204). Mahwah, NJ: Lawrence Erlbaum Associates. Toth, E.L. (2000). From personal influence to interpersonal influence. A model for relationship management. In J.A. Ledingham & S.D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 205-219). Mahwah, NJ: Lawrence Erlbaum Associates. Treacy, M. & Wiersema, F. (1993). Customer intimacy and other value disciplines. Harvard Business Review, 71(1), 84-96. Trevino, L.K., Lengel, R.H. & Daft, R.L. (1987). Media symbolism, media richness and media choice in organizations. Communication Research, 14(5), 553-574.

Authors: Hallahan, Kirk.
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Web Sites and Organizational-Public Relationships
49
Steinfield, C, Kraut, R. & Plummer, A. (1996). The impact of interorganizational networks on buyer-
seller relationships. Journal of Computer Mediated Communication, 1(3). [Online]. Available:
http://www.ascusc.org/jcmc/vol1/issue3/steinfld.htm

Steuer, J. (1992). Defining virtual reality. Dimensions determining telepresence. Journal of
Communication, 42(4), 73-93.

Stevenson, J.S., Bruner, G.C., III, & Kumer, A. (2000, January/April). Webpage background and viewer
attitudes. Journal of Advertising Research, 40(1+2), 29-34.

Stoll, C. (1995). Silicon snake oil. Second thoughts on the information highway. New York: Doubleday
& Co.

Sundar, S.S. (2000). Multimedia effects on processing and perception of online news: A study of picture,
audio and video downloads. Journalism and Mass Communication Quarterly, 77(3), 480-499.

Sundar, S.S., Kalyanaraman, S. & Wagner, C.B. (2001, August). Titillation, frustration or just plain
orientation? Teasing our the “tease effect” of slow downloading. Paper presented to Association for
Education in Journalism and Mass Communication, Washington, DC.

Tamimi, N., Rajan, M. & Sebastanelli, R. (2000, July). Benchmarking the home pages of Fortune 500
companies. Quality Progress, 33(7), 47-51.

Taylor, M., Kent, M.L. & White, W.J. (2001). How activist organizations are using the Internet to build
relationships, Public Relations Review, 27(3), 263-284.

Tedeschi, B. (2002, June 3) Privacy is common issue online. New York Times.
Tedeschi, B. (2002, June 3) E-tailers grow more consumer friendly. New York Times.
Tewksbury, D. & Althaus, S.L. (2000). Differences in knowledge acquisition among readers of the paper
and online versions of a national newspaper. Journalism and Mass Communication Quarterly, 77(3),
457-479.

Thibaut, J.W. & Kelley, H.H. (1959). The social psychology of groups. New York: John Wiley.

Tomlinson, T.D. (2000). An interpersonal prime with implications for public relations. In J.A.
Ledingham & S.D. Bruning (Eds.), Public relations as relationship management (pp. 177-204). Mahwah,
NJ: Lawrence Erlbaum Associates.

Toth, E.L. (2000). From personal influence to interpersonal influence. A model for relationship
management. In J.A. Ledingham & S.D. Bruning (Eds.), Public relations as relationship management: A
relational approach to the study and practice of public relations (pp. 205-219). Mahwah, NJ: Lawrence
Erlbaum Associates.

Treacy, M. & Wiersema, F. (1993). Customer intimacy and other value disciplines. Harvard Business
Review, 71(1), 84-96.

Trevino, L.K., Lengel, R.H. & Daft, R.L. (1987). Media symbolism, media richness and media choice in
organizations. Communication Research, 14(5), 553-574.


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