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Reflective Communication Management, a Public View on Public Relations
Unformatted Document Text:  30 Schön, D.A. (1987). Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions. San Francisco: Jossey-Bass Publishers. Schramm (1965). How Communication Works. In: W. Schramm (ed.). The Process and Effects of Mass Communication, pp.3-26. Urbana: University of Illinois Press. Scott, W.R. (1987). Organizations: Rational, Natural, and Open Systems (2nd ed.). Englewood Cliffs: Prentice-Hall. Servaes, J. (1999). Communication for Development. One World, Multiple Cultures. Creskill, NJ: Hampton Press. Signitzer, B. (1992). Aspekte der Produktion von Public Relations-Wissen: PR-Forschung in studentischen Abschlussarbeiten. In: H.Avenarius & W.Armbrecht (Hrgs.). Ist Public Relations eine Wissenschaft?, pp.171-206. Opladen: Westdeutscher Verlag. Shannon & Weaver (1949) Shannon, C.E. & Weaver, W. (1949). The Mathematical Theory of Communication. Urbana: University of Illinois Press. Starck, K., & Kruckeberg, D. (2000). Public Relations and Community: A Reconstructed Theory Revisited. In R. Heath with G. Vasquez (eds.), Handbook of Public Relations (pp.51-59). Thousand Oaks, CA: Sage. Stoner & Freeman (1992) Stoner, J.R.F. & Freeman, R.E. (1992). Management (5th ed.). Englewood Cliffs: Prentice-Hall. Thayer, L. (1987). On Communication, Essays in Understanding. Norwood NJ: Ablex. Vercic, Dejan, Ruler, Betteke van, etc (2001). Ver_i_, D., Ruler, B. van, Bütschi, G. & Flodin, B. (2001). On the Definition of Public Relations: A European View, (27) Public Relations Review, no. 4, pp. 373-387. Weaver, W. (1949). The Mathematics of Communication, (181) Scientific American, pp.11-15. Weick, K.E. (1987). Theorizing About Organizational Communication. In: F.M. Jablin, L.L. Putnam, K.H. Roberts & L.W. Porter (eds.). Handbook of Prganizational Communication: An Interdisciplinary Perspective, pp.97-122. Newbury Park CA: Sage. Weick, K.E. (1995). Sensemaking in Organizations. Thousand Oaks: Sage. White & Mazur (1995) White, J., & Mazur, L. (1995). Strategic Communications Management: Making Public Relations Work. Workingham: Addison-Wesley. Wood, D.J. (1991). Corporate Social Performance Revisited, (16) Academy of Management Review, no.4, pp.691-718. Zerfass, A. (1996). Dialogkommunikation und strategische Unternehmensführung. In: G. Bentele, H. Steinmann & A. Zerfass (Hrsg.). Dialogorientierte Unternehmenskommunikation. Grundlagen, Praxiserfahrungen, Perspektiven, pp.23-58 Berlin: Vistas. Zijderveld, A.C. (2000). The Institutional Imperative. The Interface of Institutions and Networks. Amsterdam: Amsterdam University Press.

Authors: Van Ruler, A. A. Betteke. and Vercic, Dejan.
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30
Schön, D.A. (1987). Educating the Reflective Practitioner: Toward a New Design for Teaching and
Learning in the Professions.
San Francisco: Jossey-Bass Publishers.

Schramm (1965). How Communication Works. In: W. Schramm (ed.). The Process and Effects of Mass
Communication
, pp.3-26. Urbana: University of Illinois Press.

Scott, W.R. (1987). Organizations: Rational, Natural, and Open Systems (2nd ed.). Englewood Cliffs:
Prentice-Hall.

Servaes, J. (1999). Communication for Development. One World, Multiple Cultures. Creskill, NJ:
Hampton Press.

Signitzer, B. (1992). Aspekte der Produktion von Public Relations-Wissen: PR-Forschung in
studentischen Abschlussarbeiten. In: H.Avenarius & W.Armbrecht (Hrgs.). Ist Public Relations eine
Wissenschaft?
, pp.171-206. Opladen: Westdeutscher Verlag.

Shannon & Weaver (1949) Shannon, C.E. & Weaver, W. (1949). The Mathematical Theory of
Communication
. Urbana: University of Illinois Press.

Starck, K., & Kruckeberg, D. (2000). Public Relations and Community: A Reconstructed Theory
Revisited. In R. Heath with G. Vasquez (eds.), Handbook of Public Relations (pp.51-59). Thousand Oaks,
CA: Sage.

Stoner & Freeman (1992) Stoner, J.R.F. & Freeman, R.E. (1992). Management (5th ed.). Englewood
Cliffs: Prentice-Hall.

Thayer, L. (1987). On Communication, Essays in Understanding. Norwood NJ: Ablex.

Vercic, Dejan, Ruler, Betteke van, etc (2001). Ver_i_, D., Ruler, B. van, Bütschi, G. & Flodin, B. (2001).
On the Definition of Public Relations: A European View, (27) Public Relations Review, no. 4, pp. 373-
387.

Weaver, W. (1949). The Mathematics of Communication, (181) Scientific American, pp.11-15.

Weick, K.E. (1987). Theorizing About Organizational Communication. In: F.M. Jablin, L.L. Putnam,
K.H. Roberts & L.W. Porter (eds.). Handbook of Prganizational Communication: An Interdisciplinary
Perspective
, pp.97-122. Newbury Park CA: Sage.

Weick, K.E. (1995). Sensemaking in Organizations. Thousand Oaks: Sage.

White & Mazur (1995) White, J., & Mazur, L. (1995). Strategic Communications Management: Making
Public Relations Work
. Workingham: Addison-Wesley.

Wood, D.J. (1991). Corporate Social Performance Revisited, (16) Academy of Management Review, no.
4, pp.691-718.

Zerfass, A. (1996). Dialogkommunikation und strategische Unternehmensführung. In: G. Bentele, H.
Steinmann & A. Zerfass (Hrsg.). Dialogorientierte Unternehmenskommunikation. Grundlagen,
Praxiserfahrungen, Perspektiven,
pp.23-58 Berlin: Vistas.

Zijderveld, A.C. (2000). The Institutional Imperative. The Interface of Institutions and Networks.
Amsterdam: Amsterdam University Press.


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