All Academic, Inc. Research Logo

Info/CitationFAQResearchAll Academic Inc.
Document

Reflective Communication Management, a Public View on Public Relations
Unformatted Document Text:  7 Connotative meaning 2.3. What communication management means Paraphrasing Peters (1999), to understand communication management is to understand much more than just the two concepts. The basic understanding lies in the combination of the two. Therefore, we should combine these views of communication with the views of organization and management. By doing that, four different theoretical approaches to communication management are discovered: informative, persuasive, relational, and discursive, which are all well-known in literature. Figure 3. Typology of communication management models Rationality/denotation Informative Relational Direction/one way Interaction/two way Persuasive Discursive Limited rationality/connotation The Information Model The directive/one-way axis, combined with the rationality/denotative axis, leads to an informational approach to communication management. In this model communication management is seen as steering the dissemination of information about the organization’s (read: manager’s) plans and decisions. The aim of this dissemination is that uncertainty will be reduced as knowledge is gained. In recent communication management research, this is seen as a rather naïve concept of communication management. Theoretically, it refers to early theories of how the mass media work, the theoretical field on which communication science is based. A very influential theory has become the famous Lasswell formula, “Who says what to whom with what effect,” which in practice is often combined with the Information Theory of Communication of Shannon (and sometimes referred to as the SMCR model, which is originally from Berlo). A key aspect is the transmission; the key problem in this model is noise, which can destroy the signal.

Authors: Van Ruler, A. A. Betteke. and Vercic, Dejan.
first   previous   Page 7 of 31   next   last



background image
7
Connotative meaning
2.3. What communication management means
Paraphrasing Peters (1999), to understand communication management is to understand much more than
just the two concepts. The basic understanding lies in the combination of the two. Therefore, we should
combine these views of communication with the views of organization and management. By doing that,
four different theoretical approaches to communication management are discovered: informative,
persuasive, relational, and discursive, which are all well-known in literature.
Figure 3. Typology of communication management models
Rationality/denotation
Informative
Relational
Direction/one way
Interaction/two way
Persuasive
Discursive
Limited rationality/connotation
The Information Model
The directive/one-way axis, combined with the rationality/denotative axis, leads to an informational
approach to communication management. In this model communication management is seen as steering
the dissemination of information about the organization’s (read: manager’s) plans and decisions. The aim
of this dissemination is that uncertainty will be reduced as knowledge is gained. In recent communication
management research, this is seen as a rather naïve concept of communication management.
Theoretically, it refers to early theories of how the mass media work, the theoretical field on which
communication science is based. A very influential theory has become the famous Lasswell formula,
“Who says what to whom with what effect,” which in practice is often combined with the Information
Theory of Communication of Shannon (and sometimes referred to as the SMCR model, which is
originally from Berlo). A key aspect is the transmission; the key problem in this model is noise, which
can destroy the signal.


Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.
Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!
Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!
Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

first   previous   Page 7 of 31   next   last

©2012 All Academic, Inc.